Professor of Marketing
Management, Marketing and Operations Department
Daytona College of Business
Daytona Beach campus


  • Ph.D. - Doctor of Philosophy in Marketing, University of North Texas
  • M.B.A. - Master of Business Administration in Business Administration, Nicholls State University
  • B.A. - Bachelor of Arts in Government, Nicholls State University

  • BA 315: Airline Management
  • BA 514: Strategic Mrktng Mngmnt in Av


JOURNAL ARTICLES:

“Regional jet aircraft competitiveness: challenges and opportunities,” World Review of Entrepreneurship, Management and Sustainable Development, Volume 9, No. 3, 2013; Co-authors: Curtis, T. and Rhoades, D.L.
 
“Satisfaction with Airline Service Quality: Familiarity Breeds Contempt,” International Journal of Aviation Management, Volume 1, Number 4, Fall 2012, coauthor Curtis, T. and Rhoades, D.L.
 
“Airline Service Quality: Exploratory Analysis of Consumer Perceptions and Operational Performance in the USA and EU,” Managing Service Quality, Volume 18, no 3, 2008; coauthor Rhoades, D.L. and Tiernan, S. 
 
“Twenty Years of Service Quality Performance in the US Airline Industry” Managing Service Quality, Volume 18, No 1, 2008; coauthor Rhoades, D.L.
 
“Airline Alliance Service Quality Performance – An Analysis of US and EU Member Airlines;” Journal of Air Transport Management, Volume 14, 2008; Co-authors Rhoades, D.L. and Tiernan, S.
 
“Cancellations and their Relation to and Impact on Airline Service Quality,” Aerlines Magazine, Issue 40; March 2008; co-author Rhoades, D.L.
 
“An Investigation into Airline Service Quality Performance between U.S. Legacy Carriers and their EU Competitors and Partners,” Journal of Air Transport, Volume 12, No. 2, 2007; coauthors  Rhoades, D.L. and Tiernan, S. 
 
“Strategic Imperatives and the Pursuit of Quality in the U.S. Airline Industry,” Managing Service Quality, Volume 15, Number 4, 2005, pages 344-356. Co-author: Rhoades, D.L.
 
'Service and Safety Quality in US Airlines: Pre- And Post September 11th.' Managing Service Quality, Volume 14, Number 4, 2004, page 307-316. Co-author: Dawna Rhoades

'An Exploratory Investigation into Disadvantage Business Enterprises and Their Role in Airport Commerce,' Journal of Nonprofit & Public Sector Marketing, Volume 7, No 3, (2000), 63-77. Co-author Sean Helmkay.

'Developing a Quality Index for US Airports,' Managing Service Quality, Volume 10, No 4, (2000), 257-262. Co-authors, Dawna L. Rhoades and Seth Young.

'Judging a Book by it's Cover: The Relationship Between Service and Safety Quality in US National and Regional Airlines,' Journal of Air Transport Management, Volume 6, No 2, (April 2000), 87-94. Co-author Dawna L. Rhoades.

'Service Quality in the U.S. Airline Industry: Variations in Performance Within Airlines and Between Airlines and the Industry,' Journal of Air Transportation World Wide, Volume 5, No 1, (2000), 60'75. Co-author, Dawna L. Rhoades.

'Better Safe than Service? The Relationship between Service and Safety Quality In the US Airline industry,' Managing Service Quality, Volume 9, No 6, (1999), 396-400. Co-author, Dawna L. Rhoades.

'The Airline Maintenance Mechanic Educational Infrastructure: Supply, Demand and Evolving Industry Structure,' The Journal of Aviation/Aerospace Education and Research, Volume 8, No 3, (Spring 1999), 33-43. Co-author, Robert N. McGrath.

'Assessing the Impact of the Shortage of Aviation Maintenance Technicians on Air Transportation,' Journal of Transportation Management, Volume 10, No 2, (Fall 1998), 17-32. Co-authors, Aleksandar Savic and James Baker.

'Service Quality in the U.S. Airline Industry: Progress and Problems,' Managing Service Quality, Volume 8, No 5, (1998), 306-311. Co-authors, Dawna Rhoades and Eric Treudt.

"A Comparison of Alternative Theories of Service Marketing," Journal of Marketing Theory and Practice, (Fall 1996), Volume 4, No 4, Co-authors, James Reardon, Ronald Hasty, Chip Miller.

"Louisiana and the World Marketplace," Delta Business Review, Volume 1, No 2 (Spring/Summer 1990), 15-21. Co-author, M. Wayne DeLozier.


BOOK CHAPTER

"Airline Quality: Present Challenges, Future Strategies." Handbook of Airline Strategy: Public Policy, Regulatory Issues, Challenges, and Solutions (2001), page 469-479. Edited by Butler, G.F. and Keller, M.R.. Aviation Week - The McGraw Hill Companies: New York. (Co-author Dawna Rhoades)


CONFERENCE PAPERS:

'Strategic Imperatives and the Pursuit of Quality in the U.S. Airline Industry' International Conference on ISO 9000 and Total Quality Management, Bangkok, Thailand, April 5-7, 2004. Co-author: Dawna Rhoades (Best Paper Award)

'A Note on Delta and a Dumb Promotion' in Marketing in as Dynamic Global Environment, Proceedings of the Atlantic Marketing Association, 19th Annual Conference, October 2003. Page 293-297.

'Service and Safety Quality in US Airlines: Pre and Post 911' in the Proceedings of the 8th International Conference on ISO 9000 and TQM (8-ICIT), edited by Samuel K.M. Ho and George Laszlo. Montreal, Canada, April 23-25, 2003. Co-author Dawna Rhoades (Best Paper Award)

'The Effect of Line Maintenance Activity on Airline Safety Quality' in the Proceedings of the 8th International Conference on ISO 9000 and TQM (8-ICIT), edited by Samuel K.M. Ho and George Laszlo. Montreal, Canada, April 23-25, 2003. Co-authors Michael Williams, Dawna Rhoades and Rosemarie Reynolds

'Airline Load Factors: Do They Affect Service Quality?' in the proceedings of the 2002 Air Transport Research Society, Seattle Washington, July 2002. Co-author Dawna Rhoades.

'Electronic Reservation System Providers and the Impact of Codeshare Arrangements on Screen Display,' in Proceedings of the 5th Air Transport Research Group World Conference, Jeju Island: South Korea, July 19-22, 2001. Co-author: Todd Thornton

'Divorce Airline Style: Alliance Failure in the International Airline Industry,' in Proceedings of the 9th World Conference on Transportation Research, Seoul, South Korea, July 22-27, 2001. Co-author: Dawna Rhoades.

'An Exploratory Investigation into Electronic Reservation System Providers: Who has the Best Fares' in Marketing in the Century Ahead, Proceedings of the Atlantic Marketing Association , 16th Annual Conference, Charleston, South Carolina. October 11-14, 2000 (page 476-482). Co-author Todd Thornton.


TEXTBOOK CASE STUDIES:

'Cessna: Turbulence at 2000' with Robert McGrath; in Strategic Management: Of Resources and Relationships (Concepts and Cases) by Jeffrey S. Harrison, Wiley Publishing, 2003,
ISBN 0-471-22292-5

International Air Transportation Association, diploma in Airline Marketing