Gerald Cook

Title
Adjunct Professor
Email
Department
Department of Business Administration
College
College of Business

Areas of Expertise

Airline economics, operations, and management

Embry-Riddle Aeronautical University  7/2001 - present

   Adjunct Professor 5/13 – present

   Adjunct Associate Professor 11/08 –   5/13

   Adjunct Assistant Professor    7/01 – 10/08 

Teaching courses in economics and in airline operations and management at graduate and undergraduate levels.  Online course developer and monitor for graduate courses in airline management, managerial and international economics.

Airline flight operations manager and pilot with several US airlines 1978 - 2010.  

  • D.B.A. - Doctor of Business Administration in Management, Nova Southeastern University
  • M.S. - Master of Science in Management, Purdue University-Main Campus
  • B.S. - Bachelor of Science in Aviation Technology, Purdue University-Main Campus
  • A.A.S. - Associate of Applied Science in General Aviation Flight Technology, Purdue University-Main Campus
  • FINE 523: Advanced Aviation Economics
  • FINE 673: Global Economic Anyl

MGMT 642 - Management of Air Carriers, Passengers and Cargo. Course author.
MBAA 523 - Advanced Aviation Economics. Course author.
ECON 210 - Microeconomics.
ECON 211 - Macroeconomics.

Cook, G., & Billig, B.  (2023).  Airline operations and management:  A management textbook (2nd ed.)  London and New York: Routledge.  

Cook, G., & Billig, B.  (2017).  Airline operations and management:  A management textbook.  London and New York: Routledge.  

Elian, J. & Cook, G.  (2013).  Spirit Airlines: Achieving a competitive advantage through ultra low costs.  Journal of Aviation/Aerospace Education and Research, 23(1), 23-34.

Cook, G. & Goodwin, J. (2008) Airline networks: A comparison of hub-and-spoke and point-to-point systems. The Journal of Aviation/Aerospace Education and Research, 17(2), 51-60.

Cook, G. (2000). Determinants of Price Dispersion in U.S. Airline Markets. The Journal of Air Transportation World Wide., 5(2), 39-54.

Cook, G. (1996). A Review of History, Structure, and Competition in the U.S. Airline Industry. The Journal of Aviation/Aerospace Education and Research, 7(1), 33-42.

Cook, G. (1991). Cockpit Resource Management Training: Are Current Instructional Methods Likely To Be Successful? The Journal of Aviation/Aerospace Education and Research, 1(3), 26-33. Republished 1995, issue 5(3).

Temares, M., Cook, G., & DeTorres, B. (1993). Gaining a Marketing Advantage Using Quality Information Technology. Developments in Marketing Science, 16, 623-627.

Temares, M., DeTorres, B., & Cook, G. (1992). Strategic Systems for Higher Education. Cause/Effect, 7(10), 1-7.

Combined experience exceeding 35 years in aviation including 28 years of Part 121 airline management as Chief Pilot, Director of Operations, and Vice President of Operations. Versed in all aspects of flight operations including airline certification, new equipment introduction and certification, organizational planning and budgeting, personnel policy development, collective bargaining, crewmember recruiting and selection, technical manual development, and pilot, dispatcher and flight attendant training.