Associate Professor of Human Factors, College of Arts and Sciences
Human Factors and Behavioral Neurobiology
Daytona College of Arts & Sciences
Daytona Beach campus


I am currently an Associate Professor in the Human Factors Department at Embry Riddle Aeronautical University. My research focuses on the intersections between aviation human factors, technology, society and education. Lately, I've been very interested in consumer perceptions in aviation and driverless vehicles. 

  • Ph.D. - Doctor of Philosophy in Psychology, University of Illinois System : Urbana-Champaign
  • M.A. - Master of Arts in Psychology, University of Illinois System : Urbana-Champaign

  • HF 300: Human Factors I: Prin & Funds
  • HF 330: Human Factors in Space

Recent work (please visit my website for a complete list):

* denotes student author


Winter, S. R., Rice, S., *Rains, T., *Milner, M. & *Mehta, R. (in press). A longitudinal study on the alteration of consumer perceptions and the use of pilot medication. Journal of Air Transport Management.

Rice, S., Winter, S. R., *Tamilselvan, G., & *Milner, M. N. (2017). Attitudes toward controlled rest in position (CRIP): A gender comparison between pilots and non-pilots. International Journal of Aviation, Aeronautics, and Aerospace, 4(3), 1-33.

Coyne, B, Rice, S., Winter, S.R., *Tamilselvan, G. & Drechsel, P. (in press). Simulation Challenges: Student Perception of Air Traffic Control Simulation. International Journal of Aviation, Aeronautics, and Aerospace.

Winter, S. R., Rice, S., *Milner, M. N., Coyne, W., Lauth, M., & Rinkinen, C. (Accepted). A conceptual model for a Universal Severity of Emergency Report (USER): An example in aviation. International Journal of Aviation, Aeronautics, and Aerospace.

*Rains, T., Winter, S.R., Rice, S., *Milner, M. *Bledsaw, Z. & *Anania, E. (2017). Biofuel and commercial aviation: Will consumer pay more for it? International Journal of Sustainable Aviation, 3(3). 217-232.

*Mehta, R., Rice, S., Winter, S.R. & *Eudy, M. (Accepted). Perceptions of cockpit configurations: A culture and gender analysis. International Journal of Aerospace Psychology.


A few older papers:


*Geels-Blair, K., Rice, S., & *Schwark, J. (2013). Using system-wide trust theory to reveal the contagion effects of automation false alarms and misses on compliance and reliance in a simulated aviation task. International Journal of Aviation Psychology, 23(3), 245-266.

Trafimow, D., MacDonald, J. A., & Rice, S. (2012). Using PPT to account for randomness in perception. Attention, Perception, & Psychophysics, 74, 1355-1365.

MacDonald, J., *Sandry, J. & Rice, S. (2012). Self-Construal priming affects speed of retrieval from short-term memory. PLOS ONE, 7(11), 1-4.

Rice, S. & Trafimow, D. (2012). Rational decision making with regard to taking methylphenidate. American Journal of BioEthics: Neuroscience, 3(2), 31-33.

Rice, S. & McCarley, J. (2011). Effects of response bias and judgment framing on operator use of an automated aid in a target detection task. Journal of Experimental Psychology: Applied, 17(4), 320-331.

Rice, S. & Trafimow, D. (2011). Known versus unknown threats to internal validity. American Journal of BioEthics, 11(4), 1-2.

Rice, S., Trafimow, D., Keller, D. & Bean, N. (2011). Confluence Theory: Uniting two houses divided. Theoretical Issues in Ergonomics Science, 1-19.

Rice, S., Trafimow, D. & Hunt, G. (2010). Using PPT to analyze sub-optimal human-automation performance. Journal of General Psychology, 137(3), pp. 310 - 329.

Rice, S. & Trafimow, D. (2009). How many people have to die over a Type II Error? Theoretical Issues in Ergonomics Science. p. 1-15.

Wickens, C.D., Rice, S., *Keller, D., *Hutchins, S., *Hughes, J. & *Clayton, K. (2009). False alerts in the air traffic control traffic conflict alerting system: Is there a cry wolf effect? Human Factors, 51(4), 446-462. Winner of the Jerome H. Ely Human Factors Article Award.

Trafimow, D. & Rice, S. (2009). Potential Performance Theory (PPT): Describing a methodology for analyzing task performance. Behavior Research Methods, 41 (2), 359-371.

Rice, S. (2009). Examining single and multiple-process theories of trust in automation. Journal of General Psychology, 136(3), 303-319.

Trafimow, D. & Rice, S. (2009). What if social scientists had reviewed great scientific works of the past? Perspectives on Psychological Science,(4)1, 65-78.

Rice, S., *Clayton, K., Trafimow, D., *Keller, D. & *Hughes, J. (2008). The effects of private and collective self-priming on visual search: Taking advantage of organized contextual stimuli. British Journal of Social Psychology, 48, 467- 486.

Trafimow, D. & Rice, S. (2008). Potential performance theory (PPT): A general theory of task performance applied to morality. Psychological Review, 115(2), 447-462.

Dixon, S. R., Wickens, C. D., & McCarley, J. S. (2007). On the independence of compliance and reliance: Are automation false alarms worse than misses? Human Factors, 49(4), 564-572.

Wickens, C. D., & Dixon, S. R. (2007). The benefits of imperfect diagnostic automation: A synthesis of the literature. Theoretical Issues in Ergonomics Science, 8(3), 201-212.