Dawna L. Rhoades

Title
Professor
Email
Department
Management, Marketing and Operations Department
College
College of Business

Areas of Expertise

Airline alliances, Strategy, International Aviation
Dawna L. Rhoades

Dawna L. Rhoades, PhD is a Professor of Management in the Department of Management, Marketing, and Operations in the David B. O’Maley College of Business at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She received her PhD in Management from the University of Houston and her Master in Public Administration from the University of Washington. Dr. Rhoades teaches courses in international business, entrepreneurship, transportation principles, and international aviation management. Her research interests include airline strategy, alliances, NextGen systems, commercial space operations, and intermodal and sustainable transportation. She is the author of over 100 articles, chapters and proceedings. She is also the author of Evolution of International Aviation: Phoenix Rising, 3rd edition (2014). 


  • Ph.D. - Doctor of Philosophy in Management, University of Houston-Downtown
  • M.P.A. - Master of Public Administration in Public Administration, University of Washington-Seattle Campus
  • B.A. - Bachelor of Arts in Sociology: History, University of Alabama
  • BA 426: International Aviation Mgmnt
  • BA 490: Strategic Management
BA 215 Transportation Principles
BA 335 International Business
BA 426 International Aviation Management
BA 436 Strategic Management
BA 604 International Management with Aviation Policy

CURRENTLY TEACHING
BA 215 Transportation Principles
BA 318 Entrepreneurship I
BA 426 International Aviation Management

Books
 
Szyliowisz, J., Zamparini, L., Rhoades, D.L. (Eds) (2016) Multimodal Security in Frieght and Passenger Transportation:  Frameworks and Policy Applications. Edward Elgar, Cheltenham, UK.
 
Rhoades, D.L. (2014) Evolution of International Aviation: Phoenix Rising 3rd ed.,  Ashgate Press, Aldershot, U.K.
 
Rhoades, D.L. (2008) Evolution of International Aviation: Phoenix Rising 2nd ed.,  Ashgate Press, Aldershot, U.K.
 
Rhoades, D.L. (2003).  Evolution of International Aviation: Phoenix Rising. Ashgate Press, Aldershot, U.K.
 
Referred Journals


Roso, V., Russel, D., and Rhoades, D.L. (2019) Diffusion of innovation assessment of adoption of the dry port concept, Transactions on Maritime Science, vol. 8 (1), 26-37

Manuela, W.S., Rhoades, D.L. & Curtis, T. (2019) Market power at the Seattle-Tacoma International Airport:  The case of Alaska Airlines and Delta Air Lines, Transport Policy, vol. 76, 90-99.

Slattery, J., Tiernan, S., Rhoades, D.L., O’Connell, J.F., Warnock-Smith, D. (2017) Strategy and competitive rivalry in the OEM single aisle market.  International Journal of Aviation Management, vol. 3 (4)

Curtis, T. & Rhoades, D.L. (2017). Network carriers strategic decision: does low cost carrier entry matter? International Journal of Aviation Management, vol. 4 (1/2), 114-145.

Zou, L. Yu, C, Rhoades, D.L. & Waguespack, B (2017) The pricing responses of non-bag fee carriers to the use of bag fees in the US air travel market, Journal of Air Transport Management, vol. 65 (October), 201-219.

Manuela, W.S, Rhoades, D.L. & Curtis, T. (2016) An analysis of Delta’s oil refinery acquisition. Research in Transportation Economics, vol. 56 (August), 50-63

Manuela, W.S., Rhoades, D.L. & Curtis, T. (2016) The US Airways Group: A post-merger analysis, Journal of Air Transport Management, vol. 56 (B), 138-150

Curtis, T & Rhoades, D.L. (2015) Analysis of low-cost carriers in the post-soviet states, International Journal of Transportation, vol. 3 (3), pp. 29-40

 Waguespack, B. & Rhoades, D.L. (2014) Twenty-five years of measuring US airline service quality or why is airline service quality only good when times are bad? Research in Transportation Business and Management
 
Hilmola, O., Lorentz, H. & Rhoades, D.L. (Accepted) New environmental demands and the future of Helsinki-Tallinn freight route, Maritime Economics and Logistics
 
Curtis, T., Rhoades, D.L & Griffin, T.E. (2014). Effects of global competitiveness, human development, and corruption on inward foreign direct investment, Review of Business
 
Manuela, W.S. & Rhoades, D.L. (2014) Merger activity and short-run financial performance in the US airline industry,  Transportation Journal, vol. 53 (3), .
 
Manuela, W.S. & Rhoades, D.L. (2013) Southwest’s acquisition of AirTran: An analysis of short-term stock performance, World Review of Intermodal Transportation, vol. 4 (4), pp. 227-247.
 
Arnaud, A., Rhoades, D.L. & Tinoco, J. (2013) The organizational climate of sustainability: A survey. World Review of Intermodal Transportation, vol 4 (2/3), pp. 99-122.
 
Williams, M., Rhoades, D.L. & Simms, T.A. (2013) High-speed Rail: Will it Changes the Dynamics of US Intercity Passenger Travel, World Review of Intermodal Transportation Research, vol 4 (1), pp. 73-95.
 
Curtis, T, Rhoades, D.L. & Waguespack, B. (2013) Regional jet aircraft competitiveness: challenges and opportunities, World Review of Entrepreneurship, Management and Sustainable Development, vol. 9 (3), pp. 307-319.
 
Curtis, T., Rhoades, D.L & Waguespack, B (2012) Satisfaction with airline service quality: Familiarity breeds contempt, International Journal of Aviation Management, vol. 1 (4), pp. 242-257.
 
Curtis, T. Abratt, R., & Rhoades, D.L. (2012) Satisfaction: A Meta-analytic Review, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 24.
 
Curtis, T. Abratt, R., & Rhoades, D.L (2012). Customer Satisfaction, Loyalty and Repurchase: Some Evidence from Apparel Consumers, Review of Business, 
 
Curtis, T., Griffin, T.E. & Rhoades, D.L (2011) Individual and Organizational resistance to change: The Case of Generation Y Undergraduate Students, Journal of Global Business Development, Vol. 3 (2), pp. 25-30.
 
Rhoades, D.L. & Neville, K. (2011) Predictive Weather Display in ATC: Implications for Research and Training, Journal of Aviation/Aerospace Education and Research, Winter vol. 20 (2) pp. 29-37.
 
Raghavan, S. and Rhoades, D.L. (2008) Core Competencies, Competitive Advantage, and Outsourcing in the US Airline Industry. International Journal of Strategic Management, vol. 8 (2) pp. 125-135.
 
Tiernan, S., Rhoades, D.L. & Waguespack, B (2008) Airline alliance service quality performance: An analysis of US and EU members, Journal of Air Transport Management, vol. 14, pp. 99-103
 
Tiernan, S, Rhoades, D.L. and Waguespack, B (2008) Airline service quality: Exploratory analysis of consumer perceptions and operational performance in the US and EU, Managing Service Quality, Vol. 18 (3). pp. 212-224.
 
Waguespack, B. and Rhoades, D.L. (2008) Cancellations and their relationship to and Impact on  Airline Service Quality, Aerlines Magazine, Issue 40.
 
Rhoades, D.L. and Waguespack, B. (2008) Twenty Year of Service Quality Performance in the US Airline Industry, Managing Service Quality, Vol. 18 (1). 20-34.
 
Wallace, M., Tiernan, S., Rhoades, D.L., and Linck, T (2008)  European Tour Operators and Low Cost Carriers: Strategic Options in a Changing Marketplace, Journal of Air Transportation, 12 (3), pp. 39-58.
 
Reynolds, R. and Rhoades, D.L. (2007) The Use of Teams in Airports: A Survey and Recommendations, Journal of Airport Management 2 (2), pp.67-81.
 
Kornecki, L. and Rhoades, D.L. (2007) How FDI facilitates the globalization process and stimulates economic growth in the CEE, Journal of International Business Research, 6 (1), pp. 113-126
 
Rhoades, D.L. and Nipper, C. (2007) Trends in United States Surface Transportation: U.S. Policy and Mass Transit Ridership in a Nation “Addicted to Oil” .World Review of Intermodal Transportation Research  vol. 1 (2), pp. 208-218.
 
Waguespack, B., Rhoades, D.L., and Tiernan, S. (2007) An Investigation into Airline Service Quality Performance between US Legacy Carriers and their EU Competitors and Partners. Journal of Air Transportation, vol. 12 (2), pp.59-71.
 
Rhoades, D.L., Williams, M, and Green, D. (2006). Imperfect Substitutes: Competitive Analysis Failure in U.S. Intercity Passenger Rail. World Review of Intermodal Transportation Research, vol 1 (1), pp. 82-93.
 
Irandu, E.M. and Rhoades, D.L.  (2006). Challenges of Sustaining Growth in African Aviation: The Case of Jomo Kenyatta International Airport. World Review of Entrepreneurship, Management and Sustainable Development, vol. 2 (4), pp. 362-374.
 
Rhoades, D.L. (2006). Growth, Customer Service, and Profitability Southwest-Style, Managing Service Quality, vol. 16(5), pp. 538-547. Finalist: Best Paper of 2006.
 
Williams, M and Rhoades, D. (2006). Meeting the Needs of the Aviation Industry
through Aviation Maintenance Technician Schools World Review of Science, Technology, and Sustainable Development, vol. 3 (3), pp. 235-246.
 
Irandu, E.M. and Rhoades, D.L. (2006) The Development of Jomo Kenyatta International Airport as a regional Aviation Hub. Journal of Air Transportation, vol 11(1), pp. 50-64.
                                                                             
Rhoades, D.L. & Waguespack, B (2005), Strategic Imperatives and the Pursuit of Quality in the U.S. Airline Industry, Managing Service Quality, vol. 15 (4), pp. 344-356.
 
Rhoades, D.L. (2005), African Civil Aviation: Restructuring and Revitalizing the Air Transport Industry. International Journal of Nigerian Studies and Development, vol. 11 (1), 60-69.
 
Rhoades, D.L. and Tiernan, S. (2005), The Vicious Cycle: Growth and Declining Quality in the US Airline Industry:Some Lessons for New Start-ups. World Review of Entrepeneurship, Management, and Sustainable Development, Vol. 1 (1), pp. 31-44.
 
Rhoades, D.L. and Petree, D. (2005) Aviation Education in the Middle East: Sustaining Growth and Indigeneous Development.   World Review of Science, Technology, and Sustainable Development, vol. 2 (2), pp. 123-136.
                                                                             
Raghavan, S. & Rhoades, D.L. (2005)  Revisiting the relationship between Profitability and Safety in the U.S. Airline Industry.  Journal of Air Transport Management, vol. 11 (4), 283-290.
 
Sundaramurthy, C., Rhoades, D.L., and Rechner, P.L. (2005). A Meta-analysis of the effects of executive and institutional ownership on firm performance. Journal of Managerial Issues, vol.17 (4) Winter.
 
Rhoades, D.L.  Reynolds, R., Waguespack, B. and Williams, M.  (2005), The Effect of Line Maintenance Activity on Airline Safety Quality.  Journal of Air Transportation, vol. 10(1), pp. 58-71.
 
Grimshaw, G., Rhoades, D.L., Williams, M. (2004). Selling Space: Revitalizing Interest in Aerospace Technology Careers. World Review of Science, Technology, and Sustainable Development, vol. 1 (1), pp.60-73.
 
Rhoades, D.L.  (2004). Sustainable Development in African Civil Aviation: Problems and Policies. International Journal of Technology Policy and Management, vol. 4 (1), pp. 28-43.
 
Rhoades, D.L.  and Waguespack, B. (2004), Service and Safety Quality in U.S. Airlines: Pre- and Post- September 11th.  Managing Service Quality, vol. 14 (4), pp. 307-316.