Dawna L. Rhoades
- Title
- Professor
- Dawna.Rhoades@erau.edu Email
- Department
- Management, Marketing and Operations Department
- College
- College of Business
Areas of Expertise
Airline alliances, Strategy, International Aviation
External Links
The views expressed on faculty and external web pages are those of the author and do not necessarily represent those of Embry-Riddle Aeronautical University.
Biography
Dawna L. Rhoades, PhD is a Professor of Management in the Department of Management, Marketing, and Operations in the David B. O’Maley College of Business at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She received her PhD in Management from the University of Houston and her Master in Public Administration from the University of Washington. Dr. Rhoades teaches courses in international business, entrepreneurship, transportation principles, and international aviation management. Her research interests include airline strategy, alliances, NextGen systems, commercial space operations, and intermodal and sustainable transportation. She is the author of over 100 articles, chapters and proceedings. She is also the author of Evolution of International Aviation: Phoenix Rising, 3rd edition (2014).
Education
- Ph.D. - Doctor of Philosophy in Management, University of Houston-Downtown
- M.P.A. - Master of Public Administration in Public Administration, University of Washington-Seattle Campus
- B.A. - Bachelor of Arts in Sociology: History, University of Alabama
Currently Teaching
- BA 426: International Aviation Mgmnt
- BA 490: Strategic Management
Courses Taught
BA 215 Transportation PrinciplesBA 335 International Business
BA 426 International Aviation Management
BA 436 Strategic Management
BA 604 International Management with Aviation Policy
CURRENTLY TEACHING
BA 215 Transportation Principles
BA 318 Entrepreneurship I
BA 426 International Aviation Management
Research Projects
Publications
- The Pricing Responses of Non-Bag Fee Airlines to the Use of Bag Fees in the US Air Travel Market Li Zou (2017)
- The Pricing Responses of Non-Bag Fee Airlines to the Use of Bag Fees in the US Air Travel Market Chunyan Yu (2017)
- An Analysis of Delta Air Lines' Oil Refinery Acquisition Publications (2016)
- The Pricing Responses of Non-Bag Fee Airlines to the Use of Bag Fees in the US Air Travel Market Li Zou (2016)
- Digital Literacies in the Classroom: BA 215 Transportation Principles Poster Design CTLE - Innovations in Teaching and Learning Week (2016)
- Digital Literacies in the Classroom: BA 215 Transportation Principles Poster Design Innovations in Teaching and Learning Week (2016)
- The U.S. Airways Group: A Post-Merger Analysis Publications (2016)
- The Organisational Climate of Sustainability: A Survey Dr. Anke Arnaud (2015)
- The Organisational Climate of Sustainability: A Survey Janet K Tinoco (2015)
- Customer Loyalty, Repurchase and Satisfaction: A Meta-Analytical Review Dr. Tamilla Curtis (2015)
- Customer Satisfaction, Loyalty and Repurchase: Some Evidence from Apparel Consumers Dr. Tamilla Curtis (2015)
- Effects of Global Competitiveness, Human Development, and Corruption on Inward Foreign Direct Investment Dr. Tamilla Curtis (2015)
- The Model of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry Publications (2015)
- New Environmental Demands and the Future of the Helsinki\u2212Tallinn Freight Route Publications (2015)
- The Model of Network Carriers' Strategic Decision Making With Low-Cost Carrier Entry Publications (2015)
- The Challenge of Intervention to Monetarily Support or Not Support the National Airline Carriers: A Case of the Airline Industry in Eastern Europe Dr. Tamilla Curtis (2014)
- The Pricing Responses of Non-Bag Fee Carriers to the Use of Bag Fees in the US Air Travel Market Li Zou (2014)
- The Pricing Responses of Non-Bag Fee Carriers to the Use of Bag Fees in the US Air Travel Market Chunyan Yu (2014)
- Predictive Weather Display in ATC: Implications for Research and Training Dawna L Rhoades PhD (2014)
- Analysis of Low-Cost Carriers in the Post-Soviet States Publications (2013)
- Analysis of Low-Cost Carriers in the Post-Soviet States Dr. Tamilla Curtis (2013)
- Regional Jet Aircraft Competitiveness: Challenges and Opportunities Management, Marketing and Operations - Daytona Beach (2013)
- Southwest's acquisition of AirTran: an analysis of short-term stock performance Dawna L Rhoades PhD (2013)
- Regional jet aircraft competitiveness: challenges and opportunities Dawna L Rhoades PhD (2013)
- High-speed rail: will it change the dynamics of US intercity passenger travel Dawna L Rhoades PhD (2013)
- Regional Jet Aircraft Competitiveness: Challenges and Opportunities Dr. Tamilla Curtis (2013)
- The Challenge of Intervention to Monetarily Support or Not Support the National Airline Carriers: A Case of the Airline Industry in Eastern Europe Management, Marketing and Operations - Daytona Beach (2013)
- Effects of Global Competitiveness, Human Development, and Corruption on Inward Foreign Direct Investment Management, Marketing and Operations - Daytona Beach (2013)
- The Organisational Climate of Sustainability: A Survey Management, Marketing and Operations - Daytona Beach (2013)
- Regional Jet Aircraft Competitiveness: Challenges and Opportunities Publications (2012)
- Satisfaction with airline service quality: familiarity breeds contempt Dawna L Rhoades PhD (2012)
- Satisfaction with Airline Service Quality: Familiarity Breeds Contempt Dr. Tamilla Curtis (2012)
- Satisfaction with Airline Service Quality: Familiarity Breeds Contempt Management, Marketing and Operations - Daytona Beach (2012)
- Customer Satisfaction, Loyalty and Repurchase: Some Evidence from Apparel Consumers Management, Marketing, & Operations - Daytona Beach (2012)
- Predictive Weather Display in ATC: Implications for Research and Training Journal of Aviation/Aerospace Education & Research (2011)
- Customer Loyalty, Repurchase and Satisfaction: A Meta-Analytical Review Management, Marketing and Operations - Daytona Beach (2011)
- Customer Satisfaction, Loyalty and Repurchase: Some Evidence from Apparel Consumers Management, Marketing and Operations - Daytona Beach (2011)
- Individual and Organizational Resistance to Change: the Case of Generation Y Undergraduate Students Dr. Tamilla Curtis (2011)
- An Overview of the Low-Cost Carrier Model in the Russian Market Publications (2011)
- Airline service quality: Exploratory analysis of consumer perceptions and operational performance in the US and EU Dawna L Rhoades PhD (2008)
- Meeting the Needs of the Aviation Industry Through Aviation Maintenance Technician Schools Dawna L Rhoades PhD (2006)
- Meeting the Needs of the Aviation Industry Through Aviation Maintenance Technician Schools Michael J. Williams (2006)
- Imperfect substitutes: competitive analysis failure in US intercity passesnger rail Dawna L Rhoades PhD (2006)
- The development of Jomo Kenyatta International Airport as a regional aviation hub Dawna L Rhoades PhD (2006)
- A meta-analysis of the effects of executive and institutional ownership on firm performance Dawna L Rhoades PhD (2005)
- The vicious cycle: growth and declining quality in the US airline industry: some lessions for new start-ups Dawna L Rhoades PhD (2005)
- Strategic imperatives and the pursuit of quality in the US airline industry Dawna L Rhoades PhD (2005)
- The effect of line maintenance activity on airline safety quality Dawna L Rhoades PhD (2005)
- The Effect of Line Maintenance Activity on Airline Safety Quality Michael J. Williams (2005)
- Selling space: revitalizing interest in aerospace technology careers Dawna L Rhoades PhD (2004)
- Sustainable development in African civil aviation: problems and policies Dawna L Rhoades PhD (2004)
- Selling Space: Revitalising Interest in Aerospace Technology Careers Michael J. Williams (2004)
- Airline Alliance Survival: Analysis, strategy, and duration Dawna L Rhoades PhD (2001)
- Judging a book by its cover: the relationship between service and safety quality in US national and regional airlines Dawna L Rhoades PhD (2000)
- A typology of strategic alliances in the airline industry: propositions for stability and duration Dawna L Rhoades PhD (1997)
User Publications
Books
Szyliowisz, J., Zamparini, L., Rhoades, D.L. (Eds) (2016) Multimodal Security in Frieght and Passenger Transportation: Frameworks and Policy Applications. Edward Elgar, Cheltenham, UK.
Rhoades, D.L. (2014) Evolution of International Aviation: Phoenix Rising 3rd ed., Ashgate Press, Aldershot, U.K.
Rhoades, D.L. (2008) Evolution of International Aviation: Phoenix Rising 2nd ed., Ashgate Press, Aldershot, U.K.
Rhoades, D.L. (2003). Evolution of International Aviation: Phoenix Rising. Ashgate Press, Aldershot, U.K.
Referred Journals
Roso, V., Russel, D., and Rhoades, D.L. (2019) Diffusion of innovation assessment of adoption of the dry port concept, Transactions on Maritime Science, vol. 8 (1), 26-37
Manuela, W.S., Rhoades, D.L. & Curtis, T. (2019) Market power at the Seattle-Tacoma International Airport: The case of Alaska Airlines and Delta Air Lines, Transport Policy, vol. 76, 90-99.
Slattery, J., Tiernan, S., Rhoades, D.L., O’Connell, J.F., Warnock-Smith, D. (2017) Strategy and competitive rivalry in the OEM single aisle market. International Journal of Aviation Management, vol. 3 (4)
Curtis, T. & Rhoades, D.L. (2017). Network carriers strategic decision: does low cost carrier entry matter? International Journal of Aviation Management, vol. 4 (1/2), 114-145.
Zou, L. Yu, C, Rhoades, D.L. & Waguespack, B (2017) The pricing responses of non-bag fee carriers to the use of bag fees in the US air travel market, Journal of Air Transport Management, vol. 65 (October), 201-219.
Manuela, W.S, Rhoades, D.L. & Curtis, T. (2016) An analysis of Delta’s oil refinery acquisition. Research in Transportation Economics, vol. 56 (August), 50-63
Manuela, W.S., Rhoades, D.L. & Curtis, T. (2016) The US Airways Group: A post-merger analysis, Journal of Air Transport Management, vol. 56 (B), 138-150
Curtis, T & Rhoades, D.L. (2015) Analysis of low-cost carriers in the post-soviet states, International Journal of Transportation, vol. 3 (3), pp. 29-40
Waguespack, B. & Rhoades, D.L. (2014) Twenty-five years of measuring US airline service quality or why is airline service quality only good when times are bad? Research in Transportation Business and Management
Hilmola, O., Lorentz, H. & Rhoades, D.L. (Accepted) New environmental demands and the future of Helsinki-Tallinn freight route, Maritime Economics and Logistics
Curtis, T., Rhoades, D.L & Griffin, T.E. (2014). Effects of global competitiveness, human development, and corruption on inward foreign direct investment, Review of Business
Manuela, W.S. & Rhoades, D.L. (2014) Merger activity and short-run financial performance in the US airline industry, Transportation Journal, vol. 53 (3), .
Manuela, W.S. & Rhoades, D.L. (2013) Southwest’s acquisition of AirTran: An analysis of short-term stock performance, World Review of Intermodal Transportation, vol. 4 (4), pp. 227-247.
Arnaud, A., Rhoades, D.L. & Tinoco, J. (2013) The organizational climate of sustainability: A survey. World Review of Intermodal Transportation, vol 4 (2/3), pp. 99-122.
Williams, M., Rhoades, D.L. & Simms, T.A. (2013) High-speed Rail: Will it Changes the Dynamics of US Intercity Passenger Travel, World Review of Intermodal Transportation Research, vol 4 (1), pp. 73-95.
Curtis, T, Rhoades, D.L. & Waguespack, B. (2013) Regional jet aircraft competitiveness: challenges and opportunities, World Review of Entrepreneurship, Management and Sustainable Development, vol. 9 (3), pp. 307-319.
Curtis, T., Rhoades, D.L & Waguespack, B (2012) Satisfaction with airline service quality: Familiarity breeds contempt, International Journal of Aviation Management, vol. 1 (4), pp. 242-257.
Curtis, T. Abratt, R., & Rhoades, D.L. (2012) Satisfaction: A Meta-analytic Review, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 24.
Curtis, T. Abratt, R., & Rhoades, D.L (2012). Customer Satisfaction, Loyalty and Repurchase: Some Evidence from Apparel Consumers, Review of Business,
Curtis, T., Griffin, T.E. & Rhoades, D.L (2011) Individual and Organizational resistance to change: The Case of Generation Y Undergraduate Students, Journal of Global Business Development, Vol. 3 (2), pp. 25-30.
Rhoades, D.L. & Neville, K. (2011) Predictive Weather Display in ATC: Implications for Research and Training, Journal of Aviation/Aerospace Education and Research, Winter vol. 20 (2) pp. 29-37.
Raghavan, S. and Rhoades, D.L. (2008) Core Competencies, Competitive Advantage, and Outsourcing in the US Airline Industry. International Journal of Strategic Management, vol. 8 (2) pp. 125-135.
Tiernan, S., Rhoades, D.L. & Waguespack, B (2008) Airline alliance service quality performance: An analysis of US and EU members, Journal of Air Transport Management, vol. 14, pp. 99-103
Tiernan, S, Rhoades, D.L. and Waguespack, B (2008) Airline service quality: Exploratory analysis of consumer perceptions and operational performance in the US and EU, Managing Service Quality, Vol. 18 (3). pp. 212-224.
Waguespack, B. and Rhoades, D.L. (2008) Cancellations and their relationship to and Impact on Airline Service Quality, Aerlines Magazine, Issue 40.
Rhoades, D.L. and Waguespack, B. (2008) Twenty Year of Service Quality Performance in the US Airline Industry, Managing Service Quality, Vol. 18 (1). 20-34.
Wallace, M., Tiernan, S., Rhoades, D.L., and Linck, T (2008) European Tour Operators and Low Cost Carriers: Strategic Options in a Changing Marketplace, Journal of Air Transportation, 12 (3), pp. 39-58.
Reynolds, R. and Rhoades, D.L. (2007) The Use of Teams in Airports: A Survey and Recommendations, Journal of Airport Management 2 (2), pp.67-81.
Kornecki, L. and Rhoades, D.L. (2007) How FDI facilitates the globalization process and stimulates economic growth in the CEE, Journal of International Business Research, 6 (1), pp. 113-126
Rhoades, D.L. and Nipper, C. (2007) Trends in United States Surface Transportation: U.S. Policy and Mass Transit Ridership in a Nation “Addicted to Oil” .World Review of Intermodal Transportation Research vol. 1 (2), pp. 208-218.
Waguespack, B., Rhoades, D.L., and Tiernan, S. (2007) An Investigation into Airline Service Quality Performance between US Legacy Carriers and their EU Competitors and Partners. Journal of Air Transportation, vol. 12 (2), pp.59-71.
Rhoades, D.L., Williams, M, and Green, D. (2006). Imperfect Substitutes: Competitive Analysis Failure in U.S. Intercity Passenger Rail. World Review of Intermodal Transportation Research, vol 1 (1), pp. 82-93.
Irandu, E.M. and Rhoades, D.L. (2006). Challenges of Sustaining Growth in African Aviation: The Case of Jomo Kenyatta International Airport. World Review of Entrepreneurship, Management and Sustainable Development, vol. 2 (4), pp. 362-374.
Rhoades, D.L. (2006). Growth, Customer Service, and Profitability Southwest-Style, Managing Service Quality, vol. 16(5), pp. 538-547. Finalist: Best Paper of 2006.
Williams, M and Rhoades, D. (2006). Meeting the Needs of the Aviation Industry
through Aviation Maintenance Technician Schools World Review of Science, Technology, and Sustainable Development, vol. 3 (3), pp. 235-246.
Irandu, E.M. and Rhoades, D.L. (2006) The Development of Jomo Kenyatta International Airport as a regional Aviation Hub. Journal of Air Transportation, vol 11(1), pp. 50-64.
Rhoades, D.L. & Waguespack, B (2005), Strategic Imperatives and the Pursuit of Quality in the U.S. Airline Industry, Managing Service Quality, vol. 15 (4), pp. 344-356.
Rhoades, D.L. (2005), African Civil Aviation: Restructuring and Revitalizing the Air Transport Industry. International Journal of Nigerian Studies and Development, vol. 11 (1), 60-69.
Rhoades, D.L. and Tiernan, S. (2005), The Vicious Cycle: Growth and Declining Quality in the US Airline Industry:Some Lessons for New Start-ups. World Review of Entrepeneurship, Management, and Sustainable Development, Vol. 1 (1), pp. 31-44.
Rhoades, D.L. and Petree, D. (2005) Aviation Education in the Middle East: Sustaining Growth and Indigeneous Development. World Review of Science, Technology, and Sustainable Development, vol. 2 (2), pp. 123-136.
Raghavan, S. & Rhoades, D.L. (2005) Revisiting the relationship between Profitability and Safety in the U.S. Airline Industry. Journal of Air Transport Management, vol. 11 (4), 283-290.
Sundaramurthy, C., Rhoades, D.L., and Rechner, P.L. (2005). A Meta-analysis of the effects of executive and institutional ownership on firm performance. Journal of Managerial Issues, vol.17 (4) Winter.
Rhoades, D.L. Reynolds, R., Waguespack, B. and Williams, M. (2005), The Effect of Line Maintenance Activity on Airline Safety Quality. Journal of Air Transportation, vol. 10(1), pp. 58-71.
Grimshaw, G., Rhoades, D.L., Williams, M. (2004). Selling Space: Revitalizing Interest in Aerospace Technology Careers. World Review of Science, Technology, and Sustainable Development, vol. 1 (1), pp.60-73.
Rhoades, D.L. (2004). Sustainable Development in African Civil Aviation: Problems and Policies. International Journal of Technology Policy and Management, vol. 4 (1), pp. 28-43.
Rhoades, D.L. and Waguespack, B. (2004), Service and Safety Quality in U.S. Airlines: Pre- and Post- September 11th. Managing Service Quality, vol. 14 (4), pp. 307-316.