Janet Kay Tinoco

Professor and Interim Doctoral Coordinator
Management, Marketing and Operations Department
College of Business

Areas of Expertise

Strategy in high technology industries, commercial space, commercial spaceports
Janet Kay Tinoco

Dr. Janet K. Tinoco is a systems engineer and Professor of Management and Marketing at Embry Riddle Aeronautical University, O’Maley College of Business (OCOB) in Daytona Beach, FL, US. Her academic teaching responsibilities include undergraduate and MBA capstone courses in strategic management, business policy, and decision making. She also teaches classes in marketing management and strategy, leadership, innovation in sustainability, among others.

Her expertise is in technical and strategic management, innovation and business policy, particularly with respect to defense and space systems.  She has over 35 years of industry and academic experience in the US, Europe, and the Middle East. After graduating with her engineering degree, Dr. Tinoco became a systems integration engineer at Martin Marietta (now Lockheed Martin), focusing on defense systems for USAF jet fighter platforms.  She then transferred to Washington, D.C. to work with the US Federal Aviation Administration (FAA) on the ATC modernization program and weather radar.  Afterward, Dr. Tinoco returned to defense and served as a technical manager of both foreign and domestic subcontractors for Lockheed Martin and then as a project engineer for Northrop-Grumman before leaving to pursue her PhD.  Since her time at ERAU, she been involved in research with NASA and the FAA and has completed numerous aerospace and aviation consulting projects with the OCOB MBA student body ranging from aviation market opportunity identification to spaceport revenue stream development. Dr. Tinoco has received several academic research and industry awards, most notably the Lockheed Martin Corporation’s “top 100.” She has published in numerous academic journals, co-authored research reports for industry and government agencies, and is lead author on an introductory book on spaceports.  Consequently, she been an invited guest lecturer on spaceport development in the US and abroad.

Dr. Tinoco holds a BS degree in Engineering from Southern Illinois University Carbondale; a Master of International Business from Webster University, and a PhD in Business Administration from the University of Central Florida with a focus on strategy in high technology industries. She is professionally certified in Lean Six Sigma Green Belt and completed certificate courses through IAASS on Space Debris Risk Analysis and Mitigation, AIAA on Understanding Space: Introduction to Astronautics, among others.

  • Ph.D. - Doctor of Philosophy in Business Administration, University of Central Florida
  • M.A. - Master of Arts in International Business, Webster University
  • B.S. - Bachelor of Science in Engineering, Southern Illinois University Carbondale

  • Lean Six Sigma Professional - Embry-Riddle Aeronautical University

  • BA 635: Bus Policy & Decison Making
  • BA 994: Dissertation Leave of Absence
  • BA 699: Special Topics in Bus Admin

BA490; BA326; BA635; BA870; BA895; Leadership; Social Entrepreneurship; International Trade and Competition



Tinoco, J., Yu, C., Stilwell, R., & Howard, D. (2020) An Introduction to the Spaceport Industry: Runways to Space. Routledge Publisher

Refereed Journal Articles

Tinoco, J., Yu, C., Firmo, R., Castro, C., Moallemi, M., & Babb, R. (2021). Sharing airspace: Simulation of commercial space horizontal launch impacts on airlines and finding solutions.  Journal of Space Safety Engineering, 8(1).

Tinoco, J., Eudy, N., & Cannon, M. (2020).  Simulation and analysis of 4-D airspace closures due to commercial space operations:  Impacts on airlines and general aviation.  Journal of Aviation/Aerospace Education & Research, 29(3), 17-35

Ives, L., Tinoco, J., & Blomstrom, S. (2019). The rhetorical situation meets adult education:  A public speaking workshop for B-School graduate students. Global Journal of Business Pedagogy, 3(1).

Tinoco, J. (2018). Innovation ambidexterity and the three-legged stool:  The value of business processes, Graziadio Business Review, Vol 21, Issue 1. 

Tinoco, J. (2018). Public-private partnerships in transportation:  Lessons learned for the new space era, World Review of Intermodal Transportation Research, Vol 7 (1).

Tinoco, J., Ambrose, S. (2017). Collaborative customers and partners: The ups and downs of their influence on firm technology competence for new product development, Journal of Marketing Development and Competition, Vol. 11, No. 4.

Tinoco, J. & Sherman, B. (2014). Something old is new again:  Airline-airport consortia and key stakeholder benefits.  World Review of Intermodal Transportation Research, Vol.5, No.1 (Until recently (2017) was the number one downloaded article from the journal).

Tinoco, J. (2014). Double dealing: The multiple influences of business processes on organizational ambidexterity.  Academy of Strategic Management Journal, Vol. 13, No. 2.

Arnaud, A., Rhoades, D., & Tinoco, J. (2013). The development and validation of the climate of sustainability survey. World Review of Intermodal Transportation Research, Vol. 4, No. 2/3.

Tinoco, J. & Arnaud, A. (2013). The transfer of military culture to private sector organizations:  A sense of duty emerges. Journal of Organizational Culture, Communications, and Conflict, Vol. 17(2).

Tinoco, J. (2012). Product development process influence on exploration and exploitation:  The antagonistic role of lead user collaboration. Journal of Aviation and Aerospace Perspectives, Summer 2012, Vol. 2, No. 1.

Tinoco, J. (2011). Organizational power and dependence: Contradictions and implications for industry control. International Journal of Management and Innovation, Vol. 2, Issue 2.

Tinoco, J. (2010). Marketing innovation: The unheralded innovation vehicle to sustained competitive advantage. International Journal of Sustainable Strategic Management, Vol. 2.

Tinoco, J. & Johnson, R.C. (2010).  Up, up and away:  Understanding the dynamics of innovation in the US air cargo transportation industry. World Review of Intermodal Transportation Research. Vol. 3.

Tinoco, J. (2009). Dual focus in exploration and exploitation:  The strategic path to sustainable competitive advantage. World Review of Science, Technology, and Sustainable Development, Vol. 6.

Refereed Proceedings

Tinoco, J. (2013). Double dealing: The multiple influences of business processes on organizational ambidexterity, Allied Academies 2013 Summer Internet Conference Proceedings.

Tinoco, J. & Arnaud, A. (2012). The transfer of military culture to private sector organizations:  A sense of duty emerges. Allied Academies 2012 Summer Internet Conference Proceedings.

Tinoco, J. (2009). Strategic ambidexterity:  An indispensable capability in the face of change. In Proceedings of the 2009 Atlanta Conference on Science and Innovation Policy, ed. Susan E. Cozzens and Pablo Catalán. IEEE. http://ieeexplore.ieee.org/xpl/RecentCon.jsp?punumber=5353037.

Tinoco, J. (2006). The primary determinant and dimensions of organizational culture in the defense industry, International Academy of Business and Public Administration Disciplines (IABPAD) Winter Conference Proceedings, ISSN Number 1547-4836.

Tinoco, J. (2008). Dual focus in exploration and exploitation:  The route to sustainable competitive advantage, in World Sustainable Development Outlook 2008 Managing Science and Technology for a Sustainable Future, World Association of Sustainable Development (WASD) Annual Conference Proceedings.

Other Publications

Tinoco, J. (2016, 2018 (reprint)). Earth, air, and space:  It’s in the stars. Airways Magazine (https://airwaysmag.com/tech/earth-air-and-space-its-in-the-stars/). 

Tinoco, J. & Rivera, G. (2017). Book Review:  Absent Aviators:  Gender Issues in Aviation. Equality, Diversity and Inclusion: An International Journal, January 2017

Tinoco, J. (2010).  Editorial for special issue: Dynamics of innovation and competitive strategy in transportation research. World Review of Intermodal Transportation Research, Vol. 3, No.3.

Tinoco, J. (2007). Accomplishment Of Dual Focus In Exploration And Exploitation: The Influential Role Of The Customer Relationship Management (CRM) Process. Electronic Theses and Dissertations. ProQuest Dissertations and Theses (3385)


Urban Air Mobility Situation Analysis and Business Model Development, Gulfstream Aerospace, With BA635 Spring 2021

Strategic Analyses and Market Growth Opportunity Identification, Winner Aviation Corporation, With BA635 Fall 2020

Strategic, Competitive, and Spaceport Revenue Analyses for CCAFS Vertical Launch Operations, Space Florida. With BA635 Spring 2020

Strategic Analysis of the Kennedy Space Center Shuttle Landing Facility for Space Florida. With BA635 Fall 2019

Space Traffic Management Value Chain – A Strategic Analysis for Thales Alenia Space.  With BA635 Spring 2019

Strategic Analysis and Market Characterization of the Active Propellant Management Device for Satellite Applications for Zero G Horizons Technologies. With BA635 Fall 2018

Strategic Analysis and Market Characterization for Controlled Cavitation Technology Applications for Zero G Horizons Technologies. With BA635 Fall 2018

M-22 Market Environment Analysis (2018) for Seamax Inc., With BA635 Spring 2018

Aviation Business Charter and Payment Analysis (2017) for 80:20 Communications, United Kingdom, with BA635 Fall 2017

Puerto Rico – Gateway to the Caribbean Strategic Implementation Plan (Phase II) for the Aircraft Owners and Pilots Association (AOPA) and the Puerto Rican Port Authority.  With BA635 Spring 2017.  Note:  Phase I, Strategic Analysis, was completed by J. Longshore and C. Yu.

Market Characterization/Business Case Development for the MS-1 TP Buffalo Aircraft for My Sky Aircraft, Inc. With BA635, Spring 2016.

UAS Training Market Characterization for ENSCO Avionics, Inc. With BA635, Fall 2015.

Winner Aviation Corporation Strategic Analysis and Market Opportunity Analysis, with BA635, Spring 2015.

Understanding Partnerships in Real Property: A Report for Kennedy Space Center, January 2013, for NASA with BA635, Fall 2012.

Tinoco, J. (2012). Embry-Riddle Aeronautical College of Business Daytona Beach Strategic Marketing Plan for Undergraduate Recruitment and Retention, April 2012.

Leader in You, Canary Islands Study Abroad, IGNITE Course Redevelopment Grant, 2016-2017.

Aligning with Aviation Industry Expectations and Requirements: Improving the Presentation Skills of ERAU Graduate Business Students.  Scholarship of Teaching and Learning (SoTL) Research Grant. 

Awarded to Tinoco, J. 2014-2015

Follow on grant awarded to Tinoco, J., Blomstrom, S., Ives, L. 2015-2016

Follow on grant awarded to Tinoco, J., Blomstrom, S., Ives, L. 2016-2017

Follow on grant awarded to Ives, L., Blomstrom, S., Tinoco, J. 2017-2018

Business of Space:  A Comparison of Airports and Spaceports for Commercialized Space Travel and Transportation. ERAU Internal Grant 2015-2016 with C. Yu.

               Additional grant, ERAU COB Faculty Development and Deployment, 2016-2017

CTLE Hybrid Redesign Grant, 2013-2014.

Motivational Instruments for Increasing Achievement in Standardized Testing in Higher Level Education, ERAU Internal Grant 2009-2010 with S. Fedorovich, C. Cunningham, A. Arnaud.

Over 17 years as engineer in defense industry; followed by university teaching experience in marketing and management, specializing in strategy, and industry consulting work in aviation and space


Project Engineer, Northrop-Grumman (formerly Litton Laser Systems), Orlando, Fl 1998-2001

Systems Staff Engineer/International Subcontract Technical Lead, Lockheed Martin, Orlando, FL 1991-1997

Technical Staff Engineer, Martin Marietta Air Traffic Systems, Washington, DC 1987-1991

Systems Engineer, Martin Marietta, Orlando, FL 1983-1987

Academy of Management, Member

Academy of Management, Committee Member, Diversity and Inclusion Committee

American Marketing Association, Member

Diocese of Orlando Anti-Trafficking Task Force, member

2021-2022  Joseph R. Martin Distinguished Professor in Aviation Business Administration

2020-2022 O'Maley College of Business Faculty Fellow

2019 ERAU Leadership Award

2017-2018 Joseph R. Martin Distinguished Professor in Aviation Business Administration

2013  Distinguished Research Award, Academy of Strategic Management Journal
2012  Distinguished Research Award, Academy of Organizational Culture, Conflict and
2011 – 2012  Scholar, UCF-ERAU Leadership Enhancement Program
2009 – 2010 ERAU College of Business Outstanding Faculty of the Year
2006 American Marketing Association (AMA) techSIG Best Dissertation Proposal Award
2004 AMA Sheth Doctoral Consortium Fellow
2002 AMA Summer Educator’s Conference:  Best Paper for Global Strategy Track.  “Determinants of Export Sales Intensity:  The Mediating Role of Export Orientation” (with J. Chris White and Stephen W. McDaniel)