Janet Kay Tinoco

Title
Professor of Management and Marketing
Email
Department
Management, Marketing and Operations Department
College
Daytona College of Business

Areas of Expertise

Strategy in high technology industries, commercial space, commercial spaceports
Janet Kay Tinoco


Dr. Janet K. Tinoco is a systems engineer and Professor of Management and Marketing at Embry Riddle Aeronautical University, O’Maley College of Business in Daytona Beach, FL, US.  Her expertise is in technical and strategic management, systems engineering, innovation and business policy, particularly with respect to defense and space systems.  She has over 30 years of industry and academic experience in the US, Europe, and the Middle East. She has been involved in commercial space research with NASA and the US Federal Aviation Administration and works alongside Dr. Chunyan Yu on spaceport research, including national airspace integration of commercial space and aviation activities. Dr. Tinoco has received several engineering and academic research awards; published in numerous academic journals; co-authored research reports for industry and government agencies; and has been an invited guest lecturer on spaceport development in the US and abroad.  Promotion to Associate Professor of Management and Marketing


  • Ph.D. - Doctor of Philosophy in Business Administration, University of Central Florida
  • M.A. - Master of Arts in International Business, Webster University
  • B.S. - Bachelor of Science in Engineering, Southern Illinois Unversity Carbondale

  • Lean Six Sigma Professional
  • Professional Certificate

  • BA 635: Bus Policy & Decison Making
  • BA 326: Marketing Management
  • BA 490: Strategic Management

BA490; BA326; BA635; BA870; Leadership; Social Entrepreneurship; International Trade and Competition



INTELLECTUAL CONTRIBUTIONS

Refereed Journal Articles

Ives, L., Tinoco, J., & Blomstrom, S. (2019). The rhetorical situation meets adult education:  A public speaking workshop for B-School graduate students. Global Journal of Business Pedagogy, 3(1).

Tinoco, J. (2018). Innovation ambidexterity and the three-legged stool:  The value of business processes, Graziadio Business Review, Vol 21, Issue 1. 

Tinoco, J. (2018). Public-private partnerships in transportation:  Lessons learned for the new space era, World Review of Intermodal Transportation Research, Vol 7 (1).

Tinoco, J., Ambrose, S. (2017). Collaborative customers and partners: The ups and downs of their influence on firm technology competence for new product development, Journal of Marketing Development and Competition, Vol. 11, No. 4.

Tinoco, J. & Sherman, B. (2014). Something old is new again:  Airline-airport consortia and key stakeholder benefits.  World Review of Intermodal Transportation Research, Vol.5, No.1 (Until recently (2017) was the number one downloaded article from the journal).

Tinoco, J. (2014). Double dealing: The multiple influences of business processes on organizational ambidexterity.  Academy of Strategic Management Journal, Vol. 13, No. 2.

Arnaud, A., Rhoades, D., & Tinoco, J. (2013). The development and validation of the climate of sustainability survey. World Review of Intermodal Transportation Research, Vol. 4, No. 2/3.

Tinoco, J. & Arnaud, A. (2013). The transfer of military culture to private sector organizations:  A sense of duty emerges. Journal of Organizational Culture, Communications, and Conflict, Vol. 17(2).

Tinoco, J. (2012). Product development process influence on exploration and exploitation:  The antagonistic role of lead user collaboration. Journal of Aviation and Aerospace Perspectives, Summer 2012, Vol. 2, No. 1.

Tinoco, J. (2011). Organizational power and dependence: Contradictions and implications for industry control. International Journal of Management and Innovation, Vol. 2, Issue 2.

Tinoco, J. (2010). Marketing innovation: The unheralded innovation vehicle to sustained competitive advantage. International Journal of Sustainable Strategic Management, Vol. 2.

Tinoco, J. & Johnson, R.C. (2010).  Up, up and away:  Understanding the dynamics of innovation in the US air cargo transportation industry. World Review of Intermodal Transportation Research. Vol. 3.

Tinoco, J. (2009). Dual focus in exploration and exploitation:  The strategic path to sustainable competitive advantage. World Review of Science, Technology, and Sustainable Development, Vol. 6.

Refereed Proceedings

Tinoco, J. (2013). Double dealing: The multiple influences of business processes on organizational ambidexterity, Allied Academies 2013 Summer Internet Conference Proceedings.

Tinoco, J. & Arnaud, A. (2012). The transfer of military culture to private sector organizations:  A sense of duty emerges. Allied Academies 2012 Summer Internet Conference Proceedings.

Tinoco, J. (2009). Strategic ambidexterity:  An indispensable capability in the face of change. In Proceedings of the 2009 Atlanta Conference on Science and Innovation Policy, ed. Susan E. Cozzens and Pablo Catalán. IEEE. http://ieeexplore.ieee.org/xpl/RecentCon.jsp?punumber=5353037.

Tinoco, J. (2006). The primary determinant and dimensions of organizational culture in the defense industry, International Academy of Business and Public Administration Disciplines (IABPAD) Winter Conference Proceedings, ISSN Number 1547-4836.

Tinoco, J. (2008). Dual focus in exploration and exploitation:  The route to sustainable competitive advantage, in World Sustainable Development Outlook 2008 Managing Science and Technology for a Sustainable Future, World Association of Sustainable Development (WASD) Annual Conference Proceedings.

Other Publications

Tinoco, J. (2016, 2018 (reprint)). Earth, air, and space:  It’s in the stars. Airways Magazine (https://airwaysmag.com/tech/earth-air-and-space-its-in-the-stars/). 

Tinoco, J. & Rivera, G. (2017). Book Review:  Absent Aviators:  Gender Issues in Aviation. Equality, Diversity and Inclusion: An International Journal, January 2017

Tinoco, J. (2010).  Editorial for special issue: Dynamics of innovation and competitive strategy in transportation research. World Review of Intermodal Transportation Research, Vol. 3, No.3.

Tinoco, J. (2007). Accomplishment Of Dual Focus In Exploration And Exploitation: The Influential Role Of The Customer Relationship Management (CRM) Process. Electronic Theses and Dissertations. ProQuest Dissertations and Theses (3385)

Reports

Strategic Analysis, Airport Revenues and Spaceport Revenues Streams for Space Florida Vertical Operations, Cape Canaveral  With BA635 Spring 2020

Strategic Analysis of the Kennedy Space Center Shuttle Landing Facility for Space Florida. With BA635 Fall 2019

Compare and Contrast Analysis for Assessment of Fair Market Rent for Space Florida.  With BA635 Fall 2019.

Space Traffic Management Value Chain – A Strategic Analysis for Thales Alenia Space.  With BA635 Spring 2019.

Strategic Analysis and Market Characterization of the Active Propellant Management Device for Satellite Applications for Zero G Horizons Technologies. With BA635 Fall 2018.

Strategic Analysis and Market Characterization for Controlled Cavitation Technology Applications for Zero G Horizons Technologies. With BA635 Fall 2018.

M-22 Market Environment Analysis (2018) for Seamax Inc., With BA635 Spring 2018.

Aviation Business Charter and Payment Analysis (2017) for 80:20 Communications, United Kingdom, with BA635 Fall 2017.

Puerto Rico – Gateway to the Caribbean Strategic Implementation Plan (Phase II) for the Aircraft Owners and Pilots Association (AOPA) and the Puerto Rican Port Authority.  With BA635 Spring 2017.  Note:  Phase I, Strategic Analysis, was completed by J. Longshore and C. Yu.

Market Characterization/Business Case Development for the MS-1 TP Buffalo Aircraft for My Sky Aircraft, Inc. With BA635, Spring 2016.

UAS Training Market Characterization for ENSCO Avionics, Inc. With BA635, Fall 2015.

Winner Aviation Corporation Strategic Analysis and Market Opportunity Analysis, with BA635, Spring 2015.

Understanding Partnerships in Real Property: A Report for Kennedy Space Center, January 2013, for NASA with BA635, Fall 2012.

Tinoco, J. (2012). Embry-Riddle Aeronautical College of Business Daytona Beach Strategic Marketing Plan for Undergraduate Recruitment and Retention, April 2012.

Work in Progress

Book

Tinoco, J., Yu, C., Stilwell, R., & Howard, D. An Introduction to the Spaceport Industry: Runways to Space.  Production planned June 2020

Articles

Tinoco, J.  ‘It’s sink or swim’:  Gender inequality and financial precarity

Presentations (grouped by research theme)

Aviation and Aerospace, incl. Commercial Space

Tinoco, J., Yu, C., Firmo, R., Castro, C., Moallemi, M., Babb, R. (2019). Sharing Airspace: Simulation of Commercial Space Launch Impacts on Airlines and Finding Solutions.  ERAU/University of Texas Austin 5th Space Traffic Management Conference, Austin, Texas.

Yu, C., Tinoco, J., Firmo, R., Moallemi, M., Castro, C., & Waller, T. (2018). The impact of commercial space transportation on the National Airspace Systems and airlines:  A simulation model. Presented at the Air Transportation Research Society (ATRS) World Conference, Seoul, South Korea.

Tinoco, J., Firmo, R., Yu, C., Moallemi, M., Castro, C., & Waller, T. (2018).  The impact of commercial space transportation on the United States National Airspace Systems and airlines:  A simulation model.  Presented at ESTACA International Week Conference and Workshop, Laval, France.

Tinoco, J., Firmo, R., Yu, C., Moallemi, M., Castro, C., & Waller, T. (2018). The impact of commercial space transportation on the National Airspace Systems and airlines:  A simulation model. Presented at the ERAU 4th Space Traffic Management Conference.

Tinoco, J. & Yu, C. (2017). Emerging business models for commercial spaceports.  Presented at the ERAU Faculty Research Discovery Day, April 2017.

Tinoco, J., Yu, C., & Meintgens, M. (2017) The business of space.  Presented at the ERAU College of Business Faculty Research Colloquium, April 11.

Tinoco, J. & Yu, C.  (2016). Spaceports:  Emerging business models. Presented at the 3rd Annual Space Traffic Management Conference, Daytona Beach, FL, November 2016.

Tinoco, J. & Yu, C. (2016). Spaceports:  Emerging business models.  Presented at ERAU Faculty Assembly on Research, Daytona Beach, FL, November 2016.

Tinoco, J. & Yu. C. (2016). Emerging business models for commercial spaceports:  Current trends from the U.S. perspective.  Presented at the Space Institute for Research on Innovative Uses of Satellites (SIRIUS) Research Workshop, Toulouse, France, October 2016.

Tinoco, J., Yu, C., Meintgens, M., & Alvarez, J. (2016).  A comparison of airports and spaceports for commercialized space transportation. Presented at the Air Transportation Research Society (ATRS) World Conference, Rhodes, Greece.

Tinoco, J. (2015). Public-public and public-private partnerships in transportation.  Presented at the Annual Meeting Transportation Research Forum, March 2015.

Tinoco, J. & B. Sherman (2013). Something old is new again:  Airline-airport consortia and key stakeholder benefits.  Presented at the Transportation Research Forum Annual Conference, March 2013.

Tinoco, J., Rhoades, D. & Waguespack, B. (2010). Airline service quality and its impacts on consumer confidence and safety concerns. Presented at the Atlantic Marketing Association 2010 Annual Conference.

Tinoco, J. & Johnson, R. (2008). HondaJet:  A veteran at taking risks:  Embryo case study.  Presented at the Eastern Academy of Management (EAM) Annual Meeting, 2008.

Innovation and New Product Development

Tinoco, J. & Ambrose, S. (2017). Collaborative customers and partners: The ups and downs of their influence on firm technology competence for new product development. Presented at the American Marketing Association (AMA) Winter Conference, 2017.

Tinoco, J.  (2013). Double dealing: The multiple influences of business processes on organizational ambidexterity.  Presented at Allied Academies 2013 Summer Internet Conference.

Tinoco, J. (2011). Double dealing: The multiple influences of business processes on organizational ambidexterity.  Presented at the Academy of Management Annual Meeting 2011.

Tinoco, J. (2008). Dual focus in exploration and exploitation:  The strategic path to sustainable competitive advantage. Presented at the World Sustainable Development Outlook 2008 Managing Science and Technology for a Sustainable Future, World Association of Sustainable Development (WASD) Annual Conference, 2008.

Tinoco, J. (2008). Product development process influence on exploration and exploitation:  The antagonistic role of lead user collaboration. Presented at the American Marketing Association (AMA) 2008 Summer Educator’s Conference.

Organizational Sustainability/Organizational Behavior

Tinoco, J. and Arnaud, A. (2014). Sense of duty:  The meaning behind the words. Panel Symposium presented at the All Academy, Academy of Management Annual Meeting 2014.

Tinoco, J. & Arnaud, A. (2012). The transfer of military culture to private sector organizations:  A sense of duty emerges. Presented at Allied Academies 2012 Summer Internet Conference.

Tinoco, J. & Arnaud, A. (2011). Interorganizational relationships and culture transference:  An example of government as stakeholder. Presented at the International Academy of Management and Business (IAMB) 2011, Orlando Conference.

Davis, E., Newcomer, K., Tinoco, J. & D’Allesandro, D. (2012). Mutual organizational sustainability (MOS): Organizational interdependence in the new public service. Presented at the Academy of Management Annual Meeting, 2012.

Davis, E., Newcomer, K. & Tinoco, J. (2009). Thoughts on sustainability beyond green: Mutual organizational sustainability in the new public service. Presented at the Academy of Management Annual Meeting, 2009.

Tinoco, J. (2008). Organizational power and dependence: An explanation of contradictions and implications for industry competition and control. Presented at the Eastern Academy of Management (EAOM) Annual Meeting, 2008.

Tinoco, J. (2006). The primary determinant and dimensions of organizational culture in the defense industry. Presented at the International Academy of Business and Public Administration Disciplines (IABPAD) Winter Conference, 2006.

Business Pedagogy

Ives, L., Tinoco, J. & Blomstrom, S. (2018). Responding to Adult Learner Characteristics with the Rhetorical Situation in a Public Speaking Workshop for MBA Students, Consortium on Graduate Communication Summer Institute 2018

Tinoco, J., Blomstrom, S., Ives, L. & Cunningham, K. (2016). Improving the presentation skills of ERAU graduate business students:  Phase II.  Presented at ERAU Innovation in Teaching and Learning (ITL) Conference, Daytona Beach, 2016.

Tinoco, J. & Alvarez, J. (2015). Aligning with aviation industry expectations and requirements: Improving the presentation skills of ERAU graduate business students.  Presented at the ERAU Scholarship of Teaching and Learning SoTL Conference, Daytona Beach, 2015.

Gender Inequality, Diversity, and Inclusion

Tinoco, J., King, K., & Lillivek, W. (2019).  Removing Barriers through Technology at AOM:  Is It Time to Open the Door to Virtual Conferences?,  Academy of Management Annual Meeting 2019,  Professional Development Workshop, August 2019

Tinoco, J. (2018). ‘It’s sink or swim’:  Gender inequality, motherhood, and the sex industry.  Presented at Academy of Management Annual Meeting 2018, Professional Development Workshop on Developing Organizational Research on Financial Precarity, Economic Inequality, and Socio-Economic Status.

King, K., Tinoco, J., & Lillivek, W. (2018) Groovy! That’s dope! Fo’ shizzle:  Networking and communicating in the multigeneration AOM, Part II. Presented at Academy of Management Annual Meeting 2018, Professional Development Workshop.

Tinoco, J., Lillivek, W, & King, K. (2017). Groovy! That’s dope! Fo’ shizzle:  Networking and communicating in the multigeneration AOM. Presented at the Academy of Management Annual Meeting 2017, Professional Development Workshop.

Lillivek, W., King, K. Tinoco, J., Prettis, S. & Roberts, J. (2016). Building a more meaningful academy experience:  Creating connections in today’s multicultural and diverse AOM. Presented at the Academy of Management Annual Meeting 2016 Professional Development Workshop, Summer 2016.

King, K., Lillevik, W., Tinoco, J., Guerrero, L., Arnold, K. (2015). Fostering an inclusive environment: Empowering individuals to build meaningful relationships. Presented at the Academy of Management Annual Meeting 2015 Professional Development Workshop.

Marketing Strategy

White, J. C., Tinoco, J., & Conant, J. (2003). Marketing program implementation speed and firm performance:  The moderating roles of financial market and customer unpredictability.  Presented at the American Marketing Association (AMA) Summer Educator’s Conference, 2003.

White, J.C., McDaniel, S.W., & Tinoco, J. (2002). Determinants of export sales intensity:  The mediating role of export orientation. Presented at the American Marketing Association (AMA) Summer Educator’s Conference, 2002.   *Award for Best Paper in Track

Other

Tinoco, J. (2012). ERAU COB strategic marketing plan for undergraduate recruitment. Presented at the University of Central Florida (UCF) - ERAU Leadership Conference, Empowering Leadership for a Global Society, April 2012

Funded Research (External)

Tinoco, J. 2019-2020  Florida Space Grant Consortium,  Integration of the Emerging Space Ecosystem into the National Airspace System (NAS): Simulation and Analysis of Impacts and Solutions

FAA Air Traffic Organization Commercial Space Integration Support, Task Y, Deliverable 21: Framework for Potential Alternatives for Future ATO Commercial Space Integration Strategic Plan, with C. Yu and A. Cheatham (2016).

Tinoco, J. & Waiz, S. (2015). A Report for the Gaetz Institute:  A Study on the Starting Salary, Employment Placement and Student Loan Debt for Embry-Riddle Graduates.

Association of Proposal Management Professionals (APMP), Exploratory Study on Mutual Organizational Sustainability (with E. Davis and K. Newcomer, George Washington University) 2010 – 2011.

Department of Energy and General Motors EcoCAR Outreach/Marketing Fellowship, 2009 – 2010.

Faculty Research Advisor

Hyperloop Competition (2018 – current).  Business advisor and systems engineering advisor

Society of Women in Space Exploration (SWISE),  Faculty Advisor. (2019 - current)

Graduate:

Meintgens, M., Runway to space: An analysis of key economic factors driving airport and spaceport integration, ERAU Internal Student Research Award, 2016-2017. 

Undergraduate:

Patel, N., Textron Aviation:  Strategic Analysis and Strategic Recommendations.  Presented as ERAU Discovery Day.

Marroquin, M., Zimeri, C., & Hernandez, M. (2015). Identifying strategic issues in Gulfstream Aerospace Corporation. Presented at ERAU Discovery Days.

Ball, A. & Yerra, S. (2015). Tesla’s business analysis.  Presented at ERAU Discovery Days.

Begin, J., Harter, C., & Pryce, A. (2015). Sustaining our environment:  An analysis of Berliner’s perceptions. Presented at ERAU Discovery Days.  Co-advisor:  A. Arnaud.

Besch, P., Estrada, A., Marova, K., Montero, P. (2014). NASCAR – Identifying strategic issues.  Presented at ERAU Discovery Days.

Peter, R., Mikaeloff, A., Olsen, M., Guo, M. (2014).  DAB airport strategic analysis. Presented at ERAU Discovery Days.

Davonte, K., Gragilla, M. S., Salinas, J., Simpson, S. (2014). Crossfit Ministries:  A local Daytona gym “fit” for business. Presented at ERAU Discovery Days.

Consulting

Airport Cooperative Research Program (ACRP) Synthesis 11-03/Topic S01-17, Attracting Investment at General Aviation Airports Through Public-Private Partnerships, Project Panel Member, National Academies of Science, Engineering and Medicine, Transportation Review Board (TRB) (2017 - current).

ACRP Report 86:  Environmental Optimization of Aircraft Departures: Fuel Burn, Emissions, and Noise. Project Panel Member, National Academies of Sciences, Engineering, and Medicine; Transportation Research Board (TRB), 2013.

ACRP Synthesis 31: Airline and Airline–Airport Consortiums to Manage Terminals and Equipment, Project Panel Member, National Academies of Science, Engineering, and Medicine Transportation Review Board (TRB), 2011.

Institutional Grants

The Impact of Commercial Space Transportation on the National Airspace System, Airports and Airlines: A Simulation Model, ERAU FIRST Program Grant 2017-2018. Tinoco, J. and Yu, C. (co-PIs), Castro, C., Waller, T, and Moallemi, M. (co-Is).

Business of Space:  Mojave Air and Space Port and MARS/Wallops Facilities, ERAU Faculty Research Development Program Grant 2016-2017.

Be the Change:  Developing the Leader in You, Canary Islands Study Abroad, IGNITE Course Redevelopment Grant, 2016-2017.


Aligning with Aviation Industry Expectations and Requirements: Improving the Presentation Skills of ERAU Graduate Business Students.  Scholarship of Teaching and Learning (SoTL) Research Grant. 

Awarded to Tinoco, J. 2014-2015

Follow on grant awarded to Tinoco, J., Blomstrom, S., Ives, L. 2015-2016

Follow on grant awarded to Tinoco, J., Blomstrom, S., Ives, L. 2016-2017

Follow on grant awarded to Ives, L., Blomstrom, S., Tinoco, J. 2017-2018

Business of Space:  A Comparison of Airports and Spaceports for Commercialized Space Travel and Transportation. ERAU Internal Grant 2015-2016 with C. Yu.

               Additional grant, ERAU COB Faculty Development and Deployment, 2016-2017

CTLE Hybrid Redesign Grant, 2013-2014.

Motivational Instruments for Increasing Achievement in Standardized Testing in Higher Level Education, ERAU Internal Grant 2009-2010 with S. Fedorovich, C. Cunningham, A. Arnaud.


Over 17 years as engineer in defense industry; followed by university teaching experience in marketing and management, specializing in strategy, and industry consulting work in aviation and space


SPECIFIC BUSINESS EXPERIENCE

Project Engineer, Northrop-Grumman (formerly Litton Laser Systems), Orlando, Fl 1998-2001

Systems Staff Engineer/International Subcontract Technical Lead, Lockheed Martin, Orlando, FL 1991-1997

Technical Staff Engineer, Martin Marietta Air Traffic Systems, Washington, DC 1987-1991

Systems Engineer, Martin Marietta, Orlando, FL 1983-1987


Academy of Management, Member

Academy of Management, Committee Member, Diversity and Inclusion Committee

American Marketing Association, Member

Diocese of Orlando Anti-Trafficking Task Force, member



2019 ERAU Leadership Award

2017-2018 Joseph R. Martin Distinguished Professor in Aviation Business Administration

2013  Distinguished Research Award, Academy of Strategic Management Journal
 
2012  Distinguished Research Award, Academy of Organizational Culture, Conflict and
          Communication
 
2011 – 2012  Scholar, UCF-ERAU Leadership Enhancement Program
 
2009 – 2010 ERAU College of Business Outstanding Faculty of the Year
 
2006 American Marketing Association (AMA) techSIG Best Dissertation Proposal Award
 
2004 AMA Sheth Doctoral Consortium Fellow
 
2002 AMA Summer Educator’s Conference:  Best Paper for Global Strategy Track.  “Determinants of Export Sales Intensity:  The Mediating Role of Export Orientation” (with J. Chris White and Stephen W. McDaniel)