Kiljae Kay Lee

Associate Professor
Accounting, Economics, Finance & Information Sciences
College of Business

Areas of Expertise

Cognition vs. Emotion in HCI Design
Data Presentation & Decision Making
Big Data Analytics and Text Mining

Kiljae Kay Lee

Kiljae K. Lee is Associate Professor of Information Systems at David B. O’Maley College of Business, Embry-Riddle Aeronautical University. He teaches Business Information Systems, Advanced Computer-Based Systems, and E-commerce. He earned Ph.D. in Management Information Systems from the University of Kansas, MBA from Helsinki School of Economics and Business Administrations in Finland, and BA from Yonsei University in South Korea. 

His research interests include cognitive & affective influence of data presentation on decision making, text mining, and business analytics. His works appear in many academic journals such as the Journal of Air Transport Management, Information Systems Frontiers, Journal of Consumer Psychology, Journal of Consumer Marketing, and journal of business ethics.

He has extensive work experience in wireless telecommunication (SK Telecom), aviation (Asiana Airlines), web search engine (, and social network services in South Korea. He holds an SAP ERP consultant certification.

  • Ph.D. - Doctor of Philosophy in Business, University of Kansas

  • BA 320: Business Information Systems
  • BA 901: Dissertation
  • BA 232: Techniques in Business Analyt

  • Business Information Systems (BA320)
  • Advanced Computer Based Systems (BA230)
  • Intro Computer Based Systems (BA120)
  • E-commerce (BA336)
  • Principle of Management (BA201)
  • System Analysis and Design
  • PhD Seminar Research Topics in MIS (BA845)
  • PhD Dissertation (BA901)

Refereed Journal Articles

  • The continuation and recommendation intention of artificial intelligence-based voice assistant systems (AIVAS): the influence of personal traits
    KY Lee, L Sheehan, K Lee, Y Chang

  • Hey Alexa! A Magic Spell of Social Glue? : Sharing a Smart Voice Assistant Speaker and
    Its Impact on Users’ Perception of Group Harmony
    K Lee, KY Lee, L Sheehan,
    Information Systems Frontiers, 1-21, 2019

  • Two distinct routes for inducing emotions in HCI design
    K Lee, J Choi, GM Marakas, SN Singh,
    International Journal of Human-Computer Studies 124, 67-80, 2019

  • Image-text inconsistency effect on product evaluation in online retailing
    K Lee, J Choi,
    Journal of Retailing and Consumer Services 49, Pages 279-288, 2019

  • Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles
    J Choi, K Lee, P Banerjee,
    Journal of Consumer Behaviour, cb.1759, 2019

  • Assessment of airport service quality: A complementary approach to measure perceived service quality based on Google reviews
    K Lee, C Yu,
    Journal of Air Transport Management 71, 28-44, 2018

  • Categorization of Technologies: Insights from the Technology Acceptance Literature
    ME Ellis, MI Aguirre-Urreta, K Lee, WNS Sun, Y Liu, J Mao, GM Marakas
    Journal of Applied Business and Economics 18 (4), 2016

  • Effect of perceived warmth on positive judgment
    J Choi, YK Chang, K Lee, JD Chang,
    Journal of Consumer Marketing 33 (4), 235-244, 2016

  • Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
    K Lee, J Choi, YJ Li,
    Journal of Consumer Psychology 24 (3), 355-362, 2014

  • Social media for socially responsible firms: Analysis of Fortune 500’s Twitter profiles and their CSR/CSIR ratings
    K Lee, WY Oh, N Kim,
    Journal of business ethics 118 (4), 791-806, 2013

  • What type of framing message is more appropriate with nine-ending pricing?
    J Choi, K Lee, YY Ji,
    Marketing Letters 23 (3), 603-614, 2012

Book Chapters

  • Computer Self-Efficacy.
    G M Marakas, MI Aguirre-Urreta, K Lee
    Computing Handbook, 3rd ed.(2), 39:1-17, 2014

Ad-hoc reviewer:

  • Americas Conference on Information Systems
  • Information Systems Frontiers
  • Journal of Air Transport Management

  • Association for Information Systems (AIS)
  • SAP ERP Certified Consultant