Kiljae Kay Lee

Associate Professor
Accounting, Economics, Finance & Information Sciences
College of Business

Areas of Expertise

Business Analytics and Text Mining
Cognition vs. Emotion in HCI Design
Data Presentation & Decision Making

Kiljae Kay Lee

Dr. Kiljae K. Lee serves as an Associate Professor of Information Systems at the David B. O’Maley College of Business, Embry-Riddle Aeronautical University. He teaches courses on Business Information Systems, Business Analytics, and E-commerce.

Dr. Lee holds a Ph.D. in Information Systems from the University of Kansas. He earned an MBA from the Helsinki School of Economics and Business Administration in Finland, and a BA from Yonsei University in South Korea.

Dr. Lee's research interests are multifaceted, encompassing the cognitive and affective impacts of data presentation on decision-making, text mining, and business analytics. His works have been published in a variety of academic journals, including the Journal of Air Transport Management, Information Systems Frontiers, Internet Research, Journal of Consumer Psychology, Journal of Consumer Marketing, and the Journal of Business Ethics.

In addition to his academic achievements, Dr. Lee brings a wealth of practical experience to his role. He has worked extensively in various industries such as wireless telecommunication with SK Telecom, aviation with Asiana Airlines, web search engines with in South Korea. Dr. Lee is a certified SAP ERP consultant.

  • Ph.D. - Doctor of Philosophy in Business, University of Kansas

  • BA 320: Business Information Systems
  • BA 232: Techniques in Business Analyt

  • Techniques in Business Analytics (BA232)
  • Business Information Systems (BA320)
  • Advanced Computer Based Systems (BA230)
  • Intro Computer Based Systems (BA120)
  • E-commerce (BA336)
  • Principle of Management (BA201)
  • System Analysis and Design
  • PhD Seminar Research Topics in MIS (BA845)
  • PhD Dissertation (BA901)

Refereed Journal Articles

  • Short-term forecasting airport passenger flow during periods of volatility: Comparative investigation of time series vs. neural network models
    DH Hopfe, K Lee, C Yu
    Journal of Air Transport Management 115, 102525, 2024

  • The continuation and recommendation intention of artificial intelligence-based voice assistant systems (AIVAS): the influence of personal traits
    KY Lee, L Sheehan, K Lee, Y Chang
    Internet Research, Nov 31(5) pp. 1899-1939, 2021

  • Hey Alexa! A Magic Spell of Social Glue? : Sharing a Smart Voice Assistant Speaker and
    Its Impact on Users’ Perception of Group Harmony
    K Lee, KY Lee, L Sheehan,
    Information Systems Frontiers, 1-21, 2019

  • Two distinct routes for inducing emotions in HCI design
    K Lee, J Choi, GM Marakas, SN Singh,
    International Journal of Human-Computer Studies 124, 67-80, 2019

  • Image-text inconsistency effect on product evaluation in online retailing
    K Lee, J Choi,
    Journal of Retailing and Consumer Services 49, Pages 279-288, 2019

  • Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles
    J Choi, K Lee, P Banerjee,
    Journal of Consumer Behaviour, cb.1759, 2019

  • Assessment of airport service quality: A complementary approach to measure perceived service quality based on Google reviews
    K Lee, C Yu,
    Journal of Air Transport Management 71, 28-44, 2018

  • Categorization of Technologies: Insights from the Technology Acceptance Literature
    ME Ellis, MI Aguirre-Urreta, K Lee, WNS Sun, Y Liu, J Mao, GM Marakas
    Journal of Applied Business and Economics 18 (4), 2016

  • Effect of perceived warmth on positive judgment
    J Choi, YK Chang, K Lee, JD Chang,
    Journal of Consumer Marketing 33 (4), 235-244, 2016

  • Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
    K Lee, J Choi, YJ Li,
    Journal of Consumer Psychology 24 (3), 355-362, 2014

  • Social media for socially responsible firms: Analysis of Fortune 500’s Twitter profiles and their CSR/CSIR ratings
    K Lee, WY Oh, N Kim,
    Journal of business ethics 118 (4), 791-806, 2013

  • What type of framing message is more appropriate with nine-ending pricing?
    J Choi, K Lee, YY Ji,
    Marketing Letters 23 (3), 603-614, 2012


  • Transformation in Wireless Connectivity : Guide to Prepare Airports
    AC Uson, S Taleisnik, C Fernando, C Yu, K. Lee, M Paolini, T Fantinato, J Lewis 
    National Academies of Sciences, Engineering, and Medicine; Transportation Research Board, Washington, June, 2023

Book Chapters

  • Computer Self-Efficacy.
    G M Marakas, MI Aguirre-Urreta, K Lee
    Computing Handbook, 3rd ed.(2), 39:1-17, 2014

Ad-hoc reviewer:

  • Americas Conference on Information Systems
  • Information Systems Frontiers
  • Journal of Air Transport Management

  • Association for Information Systems (AIS)
  • SAP ERP Certified Consultant