Li Zou

Title
Professor
Email
Department
Management, Marketing and Operations Department
College
College of Business

Office Hours

Virtual Office Hours in Spring 2022 (M&W 2:00 to 5:00 p.m. on Zoom)

Areas of Expertise

Airline Market Entry and Pricing Strategies; Marketing and Supply Chain Management; Air Cargo Logistics; International Business 
Li Zou

Dr. Li Zou earned her Ph.D. in Logistics, Transportation and Supply Chain Management from the University of Maryland, College Park, in 2007. She has expertise in air transport economics, air cargo transportation, logistics and supply chain management, marketing, and international business. She has conducted research in a variety of areas including multimarket competition, airline alliances, pricing, market entry/exit strategies, fleet standardization, air cargo revenue management, inventory transshipments, consumer multi-item purchasing behavior, and the development of e-commerce in the U.S. retail industry. Some of her studies have been published in leading academic journals such as Transportation Research A: Policy and Practice, Transportation Research E: Logistics and Transportation ReviewJournal of Transport Economics and PolicyJournal of Air Transport Management, and International Journal of Production Economics.


  • Ph.D. - Doctor of Philosophy in Business and Management, University of Maryland-College Park

  • BA 315: Airline Management
  • BA 604: Int'l Mgmnt & Aviation Policy
  • BA 335: International Business

Selected Journal Articles

Li Zou, Aisling Reynolds-Feighan, and Chunyan Yu, "Airline Seasonality: an Explorative Analysis of Major Low-Cost Carriers in Europe and the United States," Journal of Air Transport Management, upcoming. 

Aisling Reynolds-Feighan, Li Zou, and Chunyan Yu, "Seasonality in European and North American air transport markets: network structures and implications for airline performance and recovery," Transportation Journal, Vol. 61(3), 2022, pp. 284-304.

Li Zou and Chunyan Yu, “The evolving market entry strategy: a comprehensive study of Southwest and JetBlue,” Transportation Research Part A: Policy and Practice, Vol. 132, 2020, pp. 682-695.  

Li Zou, Chunyan Yu, Dawna Rhoades, and Blaise Waguespack, “The pricing responses of non-bag fee airlines to the use of bag fees in the US air travel market,” Journal of Air Transport Management, Vol. 65, 2017, pp. 209-219.  

Li Zou and Xueqian Chen, "The Effect of Code-sharing Alliances on Airline Profitability," Journal of Air Transport Management, Vol. 58, 2017, pp. 50-57.

Li Zou, Chunyan Yu, and Martin Dresner, “Fleet Standardization and Airline Performance,” Journal of Transport Economics and Policy, Vol. 49, 2015, pp. 149-166.

Li Zou, Chunyan Yu, and Martin Dresner, “The Application of Inventory Transshipment Modeling to Air Cargo Revenue Management,” Transportation Research Part E: Logistics and Transportation Review, Vol. 57, October 2013, pp. 27-44.

Li Zou, Chunyan Yu, and Martin Dresner, “Multimarket Contact, Alliance Membership, and Prices in International Airline Markets,” Transportation Research Part E: Logistics and Transportation Review, Vol. 48(8), March 2012, pp. 555-565.

Li Zou, Tae H. Oum and Chunyan Yu, “Assessing the Price Effects of Airline Alliances on Complementary Routes,” Transportation Research Part E: Logistics and Transportation Review, Vol. 47 (3), May 2011, pp. 315-332.  

Li Zou, Martin Dresner and Robert Windle, “Many Fields of Battle: How Cost Structure Affects Competition across Multiple Markets,” Journal of Transport Economics and Policy, Vol. 45(1), January, 2011, pp. 21-40.  

Li Zou, Martin Dresner, and Robert Windle, “A Two-Location Inventory Model with Transshipments in a Competitive Environment,” International Journal of Production Economics, Vol. 125 (2), June, 2010, pp. 235-250.

Xiang Wan, Li Zou, and Martin Dresner, “Assessing the Price Effects of Airline Alliances on Parallel Routes,” Transportation Research Part E: Logistics and Transportation Review, Vol. 45 (4), July, 2009, pp. 627-641.  

Selected Book Chapters

Chunyan Yu and Li Zou, "Air trade, air cargo demand, and network analysis: case of the United States," The International Air Cargo Industry: A Model Analysis, Vol. 9 of the Advances in Airline Economics Book Series, upcoming. 

Martin Dresner and Li Zou, "Air Cargo and Logistics," Air Transport Management: An International Perspective (2nd edition), 2020, Chapter 17, pp. 287-308

Martin Dresner and Li Zou, "Air Cargo and Logistics," Air Transport Management: An International Perspective (1st edition), 2017, Chapter 15, pp. 247-264


Air Transport Research Society (ATRS)