Maria Petrescu

Title
Associate Dean of Innovation and Associate Professor
Email
Department
Department of Business Administration
College
College of Business

Areas of Expertise

Marketing Analytics; AI in Marketing; Experiential Immersion
Maria Petrescu
  • Ph.D. - Doctor of Philosophy in Business Administration, Florida Atlantic University
  • M.B.A. - Master of Business Administration, Nova Southeastern University
  • B.A. - Bachelor of Arts in Communications: Journalism and French, West University of Timisoara
  • Advanced Certificate in Online Teaching, Online Learning Consortium - Online Learning Consortium (OLC)
  • Applying the QM Rubric (APPQMR) - QM Quality Matters
  • MKTG 640: Analytics in Marketing
  • MKTG 311: Marketing
  • MKTG 400: Social Media Marketing


Petrescu, Maria, Anjala S. Krishen, Sheen Kachen, and John T. Gironda (2022), “AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives”, Industrial Marketing Management, Vol. 103, pp. 61-72 https://doi.org/10.1016/j.indmarman.2022.03.001

Petrescu, M., P. Kitchen, C. Dobre, S. Ben Mrad, A. Milovan-Ciuta, D. Goldring, & A. Fiedler (2022), “Innocent until proven guilty: suspicion of deception in online reviews,” European Journal of Marketing, accepted. 

Petrescu, M., Krishen, A.S. (2022). Co-creating transformative value in marketing analytics. Journal of Marketing Analytics, 10, 1–2. https://doi.org/10.1057/s41270-022-00159-6

Fergurson, J.R., Gironda, J.T. and Petrescu, M. (2021), "Salesperson attributes that influence consumer perceptions of sales interactions", Journal of Consumer Marketing, Vol. 38 No. 6, pp. 652-663. https://doi.org/10.1108/JCM-09-2020-4126

Krishen, Anjala; Kachen, Axenya; Petrescu, Maria; Gill, Rebecca; Peter, Paula (2021). #MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions. Psychology & Marketing, 38 (3), 455-469

Korgaonkar, Pradeep, John Gironda, Maria Petrescu, Anjala Krishen, and Tamara Mangleburg. (2020). Preventing Shoplifting: Exploring Online Comments to Propose a Model. Psychology & Marketing, 37(1): 141-153.

Krishen, A.S., Petrescu, M. (2021). The “Elephant in the Room”: interrogating the sample demographics. Journal of Marketing Analytics, 9, 263–264. https://doi.org/10.1057/s41270-021-00140-9

Petrescu, M., Krishen, A.S. (2021). Focusing on the quality and performance implications of marketing analytics. Journal of Marketing Analytics, 9, 155–156. https://doi.org/10.1057/s41270-021-00129-4

Petrescu, Maria, Anjala Krishen, and Myla Bui. (2020). The Internet of Everything: Implications of Marketing Analytics from a Consumer Policy Perspective, Journal of Consumer Marketing, Vol. 37 No. 6, pp. 675-686. https://doi.org/10.1108/JCM-02-2019-3080

Petrescu, Maria, Tamara Mangleburg, Selima Ben Mrad, and Kathleen O’Leary (2020). Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media. Journal of Marketing Communications, 26:7, 685-702, DOI: 10.1080/13527266.2018.1545244 .

Petrescu, Maria (2019). From Marketing to Public Value: Towards a Theory of Public Service Ecosystems, Public Management Review, 21, 11, 1733-1752.

Petrescu, Maria, Michela Mingione, John Gironda and Herbert Brotspies (2019). Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It? Journal of Marketing Communications, 25(7), 738-762.

Kara, Aycan, Maria Petrescu (2018). Self-Employment and Its Relation to Subjective Well-Being, International Review of Entrepreneurship, 16, 1, 115-140.

 Petrescu, Maria, Aycan Kara (2018). Consumer Aspirations and Subjective Well-Being, Journal of International Consumer Marketing, 30(5), 304-316.

Petrescu, Maria, John Gironda and Pradeep Korgaonkar (2018). Routine activities theory and online piracy. Journal of Marketing Management, 34, 3-4.

Petrescu, Maria, Costinel Dobre, Anca Milovan (2018). Social bonds and Millennial consumers’ activities in social networks. International Journal of Internet Marketing and Advertising, vol. 12(3), 290-304

Petrescu, Maria, Kathleen O’Leary, Deborah Goldring and Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars. Journal of Retailing and Consumer Services, 41, 288-295.

Petrescu, Maria and Brianna Lauer (2017). Qualitative Marketing Research: The State of Journal Publications. The Qualitative Report, 22(9), 2248-2287.

Kabaachi, Souheila, Selima Ben Mrad and Maria Petrescu (2017). Consumer initial trust toward internet-only banks in France. International Journal of Bank Marketing, 35(6), 903-924.

Fine, Monica, John Gironda and Maria Petrescu (2017). Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors. Journal of Hospitality and Tourism Technology, 8(2), 280-295.

Petrescu, Maria (2016). Self Employed Individuals with and without Employees: Individual, Social and Economic Level Differences. International Review of Entrepreneurship. 14(3).

Korgaonkar, Pradeep, Maria Petrescu and John Gironda (2016). Hispanics and viral advertising. Journal of Retailing and Consumer Services, 32(1): 46-59.

Petrescu, Maria, Pradeep Korgaonkar and John Gironda (2015). Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions, Journal of Internet Commerce, 14 (3), 384-405.

Korgaonkar, Pradeep, Maria Petrescu and Eric Karson (2015). Hispanic Consumers and Mobile Services.  Journal of Promotion Management, 21(1), 107-125.

Dheer, Ratan, Tomasz Lenartowicz, Mark F Peterson and Maria Petrescu. (2014). Cultural regions of Canada and United States: Implications for international management research. International Journal of Cross Cultural Management, 14, 3, 343-384.

Korgaonkar, Pradeep, Maria Petrescu and Enrique Becerra. (2014). Shopping orientations, income and patronage preferences for Internet auctions. International Journal of Retail and Distribution Management. Vol. 42, No. 5, 352-368.

Petrescu Maria. (2013). Marketing research using single-item indicators in structural equation modeling. Journal of Marketing Analytics. Vol. 1, 2, 99–117.

Petrescu, Maria and Micah Murphy (2013). Black Friday and Cyber Monday: A Case Study. International Journal of Electronic Marketing and Retailing. Vol. 5, No. 3, pp.187-198

Petrescu, Maria and Dhruv Bhatli (2013). Consumer Behavior in Flea Markets and Marketing to the Bottom of the Pyramid. Journal of Management Research. Vol. 13, No. 1, January–March 2013.

Petrescu, Maria (2012). Cloud Computing and Business-to-Business Networks. International Journal of Business Information Systems 10 (1), 93-108.

Petrescu, Maria and Pradeep Korgaonkar (2011). Viral concepts: definitional review. Journal of Internet Commerce, 10 (3), pp.208-226.  (included in the most read article for 2012)

Petrescu, Maria (2011). Online Price Dispersion: More Than Imperfect Information. Journal of Product and Brand Management, 10 (7), pp.541-548.

American Marketing Association

Academy of Marketing Science

American Association for the Advancement of Science

Marketing Science Institute

Society for Marketing Advances

Society for Consumer Psychology

Association Francaise de Marketing 
  • Best Paper in Track award: Petrescu, M., & J. Gironda (2022). The Use of AI in Sales: A Literature Review and Bibliometric Analysis. Presented at the Association of Collegiate Marketing Educators 2022 Conference, March 2-5, New Orleans
  • Research grant Academy of Marketing Science/Association Française de Marketing, 2020
  • Research fellow Direct Selling Education Foundation, 2018-2020
  • Recipient of NSU President’s Grant for Research and Development 2014 for Online Piracy and Consumer Behavior project
  • Recipient of Direct Marketing Policy Center’s 2014 grant for Hispanics and viral marketing with Dr. Pradeep Korgaonkar