Maria Petrescu
- Title
- Associate Dean of Innovation and Associate Professor, College of Business
- Maria.Petrescu@erau.edu Email
- Department
- Department of Business Administration
- College
- College of Business
Areas of Expertise
Marketing Analytics; AI in Marketing; Experiential Immersion
External Links
The views expressed on faculty and external web pages are those of the author and do not necessarily represent those of Embry-Riddle Aeronautical University.
Education
- Ph.D. - Doctor of Philosophy in Business Administration, Florida Atlantic University
- M.B.A. - Master of Business Administration, Nova Southeastern University
- B.A. - Bachelor of Arts in Communications: Journalism and French, West University of Timisoara
Ratings and Certificates
Currently Teaching
- MKTG 640: Analytics in Marketing
- MKTG 400: Social Media Marketing
Publications
- Increasing Environmental Responsibility through Innovative Practices Sustainability Conference (2024)
- Tweeting for change Pure Portfolio (2024)
- Consumer-brand heuristics in luxury hotel reviews Pure Portfolio (2024)
- Benefits associated with improving fatigue regulations for cargo pilots National Training Aircraft Symposium (NTAS) (2024)
- Operational feasibility and mobility outcome from eVTOL based on existing air infrastructure National Training Aircraft Symposium (NTAS) (2024)
- Exploring AI’s Role in Literature Searching Pure Portfolio (2024)
- Hybrid intelligence Pure Portfolio (2023)
- Science Communication as a Collective Intelligence Endeavor Pure Portfolio (2023)
- A decade of marketing analytics and more to come Pure Portfolio (2023)
- Technology Within Cultures: Segmenting the Wired Consumers in Canada, France, and the USA Publications (2023)
- Technology Within Cultures: Segmenting the Wired Consumers in Canada, France, and the USA Pure Portfolio (2023)
- Mapping 2022 in Journal of Marketing Analytics Pure Portfolio (2023)
- Neutralization of Fuel Tankering Emissions for Environmental Sustainability National Training Aircraft Symposium (NTAS) (2023)
- Man vs machine – Detecting deception in online reviews Publications (2023)
- Science Communication as a Collective Intelligence Endeavour: A Manifesto and Examples for Implementation Publications (2023)
- Aviation Fuel Tankering and Sustainability: The Brazilian Scenario International Journal of Aviation, Aeronautics, and Aerospace (2023)
- The Role of AI Agents in Spreading and Detecting Fake Online Reviews Pure Portfolio (2023)
- Aviation Fuel Tankering and Sustainability: The Brazilian Scenario Pure Portfolio (2023)
- Man vs machine – Detecting deception in online reviews Pure Portfolio (2023)
- Science Communication as a Collective Intelligence Endeavour: A Manifesto and Examples for Implementation Pure Portfolio (2023)
- Neutralization of Fuel Tankering Emissions for Environmental Sustainability Pure Portfolio (2023)
- Is all academic service distributed equally? Pure Portfolio (2022)
- The Oscars Pure Portfolio (2022)
- Session 2B - Achieving Aviation Sustainability: Operations, Design, & Training National Training Aircraft Symposium (NTAS) (2022)
- Session 2B - Achieving Aviation Sustainability: Operations, Design, & Training Pure Portfolio (2022)
- The evolving crisis of the peer-review process Pure Portfolio (2022)
- Innocent Until Proven Guilty: Suspicion of Deception in Online Reviews Publications (2022)
- Innocent Until Proven Guilty: Suspicion of Deception in Online Reviews Pure Portfolio (2022)
- AI-Based Innovation in B2B Marketing: An Interdisciplinary Framework Incorporating Academic and Practitioner Perspectives Publications (2022)
- AI-Based Innovation in B2B Marketing: An Interdisciplinary Framework Incorporating Academic and Practitioner Perspectives Pure Portfolio (2022)
- Co-creating transformative value in marketing analytics Pure Portfolio (2022)
- The Digital Transformation of Organizational Communications Pure Portfolio (2022)
- Terminology Matters Pure Portfolio (2022)
- Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice Pure Portfolio (2022)
- The Relevancy and Perceived Quality of the Academy Awards to Millennials Pure Portfolio (2022)
- Salesperson Attributes that Influence Consumer Perceptions Pure Portfolio (2022)
- The “Elephant in the Room” Pure Portfolio (2021)
- Focusing on the quality and performance implications of marketing analytics Pure Portfolio (2021)
- Salesperson attributes that influence consumer perceptions of sales interactions Publications (2021)
- Salesperson attributes that influence consumer perceptions of sales interactions Pure Portfolio (2021)
- A tribute to our heroes and thoughts about collaborative relationships Pure Portfolio (2021)
- #MeToo, #MeThree, #MeFour Pure Portfolio (2021)
- Interdisciplinary research as methodologically and substantively creative Pure Portfolio (2021)
- The dilemma of social media algorithms and analytics Pure Portfolio (2020)
- Reciprocal influences and effects of viral NWOM campaigns in social media Pure Portfolio (2020)
- The internet of everything Pure Portfolio (2020)
- The importance of high-quality data and analytics during the pandemic Pure Portfolio (2020)
- What’s in a number? The interesting challenge of knowledge diffusion Pure Portfolio (2020)
- Brand Power Relationships Pure Portfolio (2020)
- Preventing shoplifting Pure Portfolio (2020)
- CSR 2.0 Politically Charged Causes and the Stock Market Pure Portfolio (2020)
- Strength in diversity Pure Portfolio (2019)
- From marketing to public value Pure Portfolio (2019)
- Ad scepticism and retouch-free disclaimers Pure Portfolio (2019)
- Software and data in analytics Pure Portfolio (2019)
- The state of marketing analytics in research and practice Pure Portfolio (2019)
- Data-driven decision making Pure Portfolio (2019)
- Misconceptions of Branding Behavior in the Retail Sector Pure Portfolio (2019)
- Marketing analytics Pure Portfolio (2018)
- Consumer Aspirations and Subjective Well-Being Pure Portfolio (2018)
- Novel retail technologies and marketing analytics Pure Portfolio (2018)
- Analyzing the analytics Pure Portfolio (2018)
- Incentivized reviews Pure Portfolio (2018)
- Analytics from our scholarly closets Pure Portfolio (2018)
- Online piracy in the context of routine activities and subjective norms Pure Portfolio (2018)
- Social bonds and millennial consumers' activity in social networks Pure Portfolio (2018)
- Negative eWOM in Social Media and Stock Evolution Pure Portfolio (2018)
- Qualitative marketing research Pure Portfolio (2017)
- Marketing analytics Pure Portfolio (2017)
- The world of analytics Pure Portfolio (2017)
- Five-Star Reviews Pure Portfolio (2017)
- Assessing Consumer Confidence from Online Sources Pure Portfolio (2017)
- Piracy, Price, and Word of Mouth Pure Portfolio (2017)
- Consumer initial trust toward internet-only banks in France Pure Portfolio (2017)
- Prosumer motivations for electronic word-of-mouth communication behaviors Pure Portfolio (2017)
- Hispanics and viral advertising Pure Portfolio (2016)
- Ad Appeals in the Context of Viral Advertising Pure Portfolio (2016)
- Hispanic-Americans, Mobile Advertising and Mobile Services Pure Portfolio (2015)
- Influence of Entrepreneurial Motivations on Strategic Business Decisions Pure Portfolio (2015)
- Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing Pure Portfolio (2015)
- Viral advertising Pure Portfolio (2015)
- Cultural regions of Canada and United States Pure Portfolio (2014)
- Viral advertising and the implications of social media Pure Portfolio (2014)
- Viral advertising and the implications of social media Pure Portfolio (2014)
- Shopping orientations and patronage preferences for internet auctions Pure Portfolio (2014)
- Marketing research using single-item indicators in structural equation models Pure Portfolio (2013)
- Black Friday and Cyber Monday Pure Portfolio (2013)
- Cloud computing and business-to-business networks Pure Portfolio (2012)
- Online price dispersion - more than imperfect information Pure Portfolio (2011)
- Viral advertising Pure Portfolio (2011)
Publications
Petrescu, Maria, Anjala S. Krishen, Sheen Kachen, and John T. Gironda (2022), “AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives”, Industrial Marketing Management, Vol. 103, pp. 61-72 https://doi.org/10.1016/j.indmarman.2022.03.001
Petrescu, M., P. Kitchen, C. Dobre, S. Ben Mrad, A. Milovan-Ciuta, D. Goldring, & A. Fiedler (2022), “Innocent until proven guilty: suspicion of deception in online reviews,” European Journal of Marketing, accepted.
Petrescu, M., Krishen, A.S. (2022). Co-creating transformative value in marketing analytics. Journal of Marketing Analytics, 10, 1–2. https://doi.org/10.1057/s41270-022-00159-6
Fergurson, J.R., Gironda, J.T. and Petrescu, M. (2021), "Salesperson attributes that influence consumer perceptions of sales interactions", Journal of Consumer Marketing, Vol. 38 No. 6, pp. 652-663. https://doi.org/10.1108/JCM-09-2020-4126
Krishen, Anjala; Kachen, Axenya; Petrescu, Maria; Gill, Rebecca; Peter, Paula (2021). #MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions. Psychology & Marketing, 38 (3), 455-469
Korgaonkar, Pradeep, John Gironda, Maria Petrescu, Anjala Krishen, and Tamara Mangleburg. (2020). Preventing Shoplifting: Exploring Online Comments to Propose a Model. Psychology & Marketing, 37(1): 141-153.
Krishen, A.S., Petrescu, M. (2021). The “Elephant in the Room”: interrogating the sample demographics. Journal of Marketing Analytics, 9, 263–264. https://doi.org/10.1057/s41270-021-00140-9
Petrescu, M., Krishen, A.S. (2021). Focusing on the quality and performance implications of marketing analytics. Journal of Marketing Analytics, 9, 155–156. https://doi.org/10.1057/s41270-021-00129-4
Petrescu, Maria, Anjala Krishen, and Myla Bui. (2020). The Internet of Everything: Implications of Marketing Analytics from a Consumer Policy Perspective, Journal of Consumer Marketing, Vol. 37 No. 6, pp. 675-686. https://doi.org/10.1108/JCM-02-2019-3080
Petrescu, Maria, Tamara Mangleburg, Selima Ben Mrad, and Kathleen O’Leary (2020). Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media. Journal of Marketing Communications, 26:7, 685-702, DOI: 10.1080/13527266.2018.1545244 .
Petrescu, Maria (2019). From Marketing to Public Value: Towards a Theory of Public Service Ecosystems, Public Management Review, 21, 11, 1733-1752.
Petrescu, Maria, Michela Mingione, John Gironda and Herbert Brotspies (2019). Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It? Journal of Marketing Communications, 25(7), 738-762.
Kara, Aycan, Maria Petrescu (2018). Self-Employment and Its Relation to Subjective Well-Being, International Review of Entrepreneurship, 16, 1, 115-140.
Petrescu, Maria, Aycan Kara (2018). Consumer Aspirations and Subjective Well-Being, Journal of International Consumer Marketing, 30(5), 304-316.
Petrescu, Maria, John Gironda and Pradeep Korgaonkar (2018). Routine activities theory and online piracy. Journal of Marketing Management, 34, 3-4.
Petrescu, Maria, Costinel Dobre, Anca Milovan (2018). Social bonds and Millennial consumers’ activities in social networks. International Journal of Internet Marketing and Advertising, vol. 12(3), 290-304
Petrescu, Maria, Kathleen O’Leary, Deborah Goldring and Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars. Journal of Retailing and Consumer Services, 41, 288-295.
Petrescu, Maria and Brianna Lauer (2017). Qualitative Marketing Research: The State of Journal Publications. The Qualitative Report, 22(9), 2248-2287.
Kabaachi, Souheila, Selima Ben Mrad and Maria Petrescu (2017). Consumer initial trust toward internet-only banks in France. International Journal of Bank Marketing, 35(6), 903-924.
Fine, Monica, John Gironda and Maria Petrescu (2017). Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors. Journal of Hospitality and Tourism Technology, 8(2), 280-295.
Petrescu, Maria (2016). Self Employed Individuals with and without Employees: Individual, Social and Economic Level Differences. International Review of Entrepreneurship. 14(3).
Korgaonkar, Pradeep, Maria Petrescu and John Gironda (2016). Hispanics and viral advertising. Journal of Retailing and Consumer Services, 32(1): 46-59.
Petrescu, Maria, Pradeep Korgaonkar and John Gironda (2015). Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions, Journal of Internet Commerce, 14 (3), 384-405.
Korgaonkar, Pradeep, Maria Petrescu and Eric Karson (2015). Hispanic Consumers and Mobile Services. Journal of Promotion Management, 21(1), 107-125.
Dheer, Ratan, Tomasz Lenartowicz, Mark F Peterson and Maria Petrescu. (2014). Cultural regions of Canada and United States: Implications for international management research. International Journal of Cross Cultural Management, 14, 3, 343-384.
Korgaonkar, Pradeep, Maria Petrescu and Enrique Becerra. (2014). Shopping orientations, income and patronage preferences for Internet auctions. International Journal of Retail and Distribution Management. Vol. 42, No. 5, 352-368.
Petrescu Maria. (2013). Marketing research using single-item indicators in structural equation modeling. Journal of Marketing Analytics. Vol. 1, 2, 99–117.
Petrescu, Maria and Micah Murphy (2013). Black Friday and Cyber Monday: A Case Study. International Journal of Electronic Marketing and Retailing. Vol. 5, No. 3, pp.187-198
Petrescu, Maria and Dhruv Bhatli (2013). Consumer Behavior in Flea Markets and Marketing to the Bottom of the Pyramid. Journal of Management Research. Vol. 13, No. 1, January–March 2013.
Petrescu, Maria (2012). Cloud Computing and Business-to-Business Networks. International Journal of Business Information Systems 10 (1), 93-108.
Petrescu, Maria and Pradeep Korgaonkar (2011). Viral concepts: definitional review. Journal of Internet Commerce, 10 (3), pp.208-226. (included in the most read article for 2012)
Petrescu, Maria (2011). Online Price Dispersion: More Than Imperfect Information. Journal of Product and Brand Management, 10 (7), pp.541-548.
Memberships and Credentials
American Marketing Association
Academy of Marketing Science
American Association for the Advancement of Science
Marketing Science Institute
Society for Marketing Advances
Society for Consumer Psychology
Association Francaise de MarketingAwards, Honors and Recognitions
- Best Paper in Track award: Petrescu, M., & J. Gironda (2022). The Use of AI in Sales: A Literature Review and Bibliometric Analysis. Presented at the Association of Collegiate Marketing Educators 2022 Conference, March 2-5, New Orleans
- Research grant Academy of Marketing Science/Association Française de Marketing, 2020
- Research fellow Direct Selling Education Foundation, 2018-2020
- Recipient of NSU President’s Grant for Research and Development 2014 for Online Piracy and Consumer Behavior project
- Recipient of Direct Marketing Policy Center’s 2014 grant for Hispanics and viral marketing with Dr. Pradeep Korgaonkar