Stephen Rice

Title
Professor
Email
Department
Human Factors and Behavioral Neurobiology
College
College of Arts & Sciences

Areas of Expertise

Human Factors, Safety, Autonomous Systems, UAS, Sustainability, Consumer Perceptions
Stephen Rice


Dr. Stephen Rice was born and raised in Indonesia. He is currently a Professor in the Human Factors and Behavioral Neurobiology Department at Embry Riddle Aeronautical University. He received his PhD in Engineering Psychology (Human Factors) from the University of Illinois at Urbana-Champaign in 2006. Dr. Rice has been faculty at New Mexico State University and the Florida Institute of Technology, before moving to Embry-Riddle in 2016. Dr. Rice has published over 350 academic works and has been awarded over $5 million in funded research. 


  • Ph.D. - Doctor of Philosophy in Psychology, University of Illinois at Urbana-Champaign
  • M.A. - Master of Arts in Psychology, University of Illinois at Urbana-Champaign

  • HFS 640: Aviation/Aerospace Psychology
  • PSY 101: Introduction to Psychology


Selected work from the past five years (please visit my Google Scholar site for a complete list):

* denotes student or junior author


Trade Publications

Forbes Articles

https://www.forbes.com/sites/stephenrice1/#547d414154b6

The Conversation Articles

https://theconversation.com/profiles/stephen-rice-706826/articles


Other Articles

*Keebler, J.R., Rice, S., *Winter, S., & McMullan, J. (2018). Driverless rigs: Survey measures provider perceptions of self-driving ambulances. Journal of Emergency Medical Services. Pg. 24-25.

Rice, S. & *Winter, S.R. (2018). To drive or fly: Will driverless cars significantly disrupt commercial airline travel? International Journal of Aviation, Aeronautics, and Aerospace, 5(1), 1-9.


Peer-Reviewed Publications


Autonomous Systems (UAS, UAV, Drones, Driverless Vehicles, Medical Robots, etc.)


Winter, S. R., Rice, S., & *Lamb, T. L. (Accepted). A prediction model of consumer’s willingness to fly in autonomous air taxis. Journal of Air Transport Management.

Ruskin, K., Corvin, C., Rice, S. & Winter, S.R. (in press). Autopilots in the operating room: Safe use of automated medical technology. Anesthesiology.

*Ragbir, N.K., Rice, S., Winter, S.R., *Choy, E.C., & *Milner, M.N. (2020). How weather, distance, flight time, and geography affect consumer willingness to fly in autonomous air taxis. Collegiate Aviation Review International, 38(1), xx-xx. 

*Milner, M. N., *Winter, S. R., *Mehta, R., Rice, S., *Pierce, M., *Anania, E., *Candelaria-Oquendo, K., *Garcia, D., & *Walters, N. (accepted). Patient perceptions of interactive mobile health care apps: A predictive model. International Journal of Healthcare Technology and Management.

*Milner, M. N., *Anania, E. C., *Candelaria-Oquendo, K., Rice, S., & *Winter, S. R., & *Ragbir, N. (accepted). Patient perceptions of new robotic technologies in clinical restorative dentistry. Journal of Medical Systems.

​Rice, S. & *Winter, S. R. (2019). Do gender and age affect willingness to ride in driverless vehicles: If so, then why? Technology in Society, 58.

*Milner, M. N., Rice, S., *Winter, S. R., & *Anania, E. C. (Accepted). The effect of political affiliation on support for police drone monitoring. Journal of Unmanned Vehicle Systems.

*Anania, E.C., Rice, S., *Pierce, M., *Winter, S.R., *Capps, J., *Walters, N. & *Milner, M. (accepted). Public support for police drone missions depends on political affiliation and neighborhood demographics. Technology in Society.

Rice, S., *Winter, S. R., Mehta, R., Keebler, J. R., *Baugh, B. S., *Anania, E. C., & *Milner, M. N. (Accepted). Does length of ride, gender or nationality affect willingness to ride in a driverless ambulance. Journal of Unmanned Vehicle Systems.

*Winter, S. R., Rice, S., Mehta, R., *Walters, N. W., *Pierce, M. B., *Anania, E. C., *Milner, M. N., & *Rao, N. (Accepted). Do Americans differ in their willingness to ride in a driverless bus? Journal of Unmanned Vehicle Systems.

Rice, S., *Winter, S.R., Mehta, R. & *Ragbir, N. (2019). What type of person is willing to fly in an autonomous commercial airplane? A regression analysis and model fit. Journal of Air Transport Management, 75, 131-138

*Marte, D. A., *Anania, E. C., Rice, S., Mehta, R., *Milner, M. N., *Winter, S. R., *Walters, N., *Capps, J., & *Ragbir, N. (2018). Privacy concerns about UAS missions. Journal of Unmanned Aerial Systems, 4(1), 61-70.

*Anania, E.C., Rice, S., *Walters, N., *Pierce, M., *Winter, S. R., & *Milner, M. N. (2018). The effects of positive and negative Information on consumers’ willingness to ride in a driverless vehicle. Transport Policy, 72, 218-224. [Exhibited in Elsevier Special Article Collection on the Human Side of Autonomous Driving]

*Winter, S.R., *Keebler, J. R., Rice, S., *Mehta, R., & *Baugh, B.S. (2018). Patient perceptions on the use of an autonomous emergency medical transport: An affective perspective. Transportation Research Part F, 58, 431-441.

*Ragbir, N. K., *Baugh, B. S., Rice, S., & *Winter, S. R. (2018). How nationality, weather, wind, and distance affect consumer willingness to fly in autonomous airplanes. Journal of Aviation Technology and Engineering, 8(1), 2-10.

Rice, S., *Tamilselvan, G., *Winter, S. R., *Milner, M. N., *Anania, E. C., *Sperlak, L., & *Marte, D. A. (2018). Public perception of UAS privacy concerns: A gender comparison. Journal of Unmanned Vehicle Systems, 6(1), 1-17.

*Mehta, R., Rice, S., *Winter, S.R., & *Eudy, M. (2017). Perceptions of cockpit configurations: A culture and gender analysis. International Journal of Aerospace Psychology, 27(1-2), 57-63.

*Winter, S. R., Rice, S., *Tamilselvan, G., & *Tokarski, R. (2016). Mission-based consumer perceptions on UAV usage and privacy: An affective perspective. Journal of Unmanned Vehicle Systems. 4(2), 125-135.

*Winter, S. R., Rice, S., *Mehta, R., *Cremer, I., *Reid, K. M., *Rosser, T. R., & *Moore, J. C. (2015). Indian and American consumer perceptions of cockpit configuration. Journal of Air Transport Management, 42, 226-231.

Rice, S. & *Winter, S.R. (2015). Which emotions mediate the relationship between type of pilot configuration and willingness to fly? Journal of Aviation Psychology and Applied Human Factors, 5, 83-92.

Rice, S., *Kraemer, K., *Winter, S.R., *Mehta, R., *Dunbar, V., *Rosser, T. & *Moore, J. (2014). Passengers from India and the United States have differential opinions about autonomous auto-pilots for commercial flights. International Journal of Aviation, Aeronautics, and Aerospace,1(1), 1-12.



Aviation/Automation


*Lamb, T. L., Winter, S. R., Rice, S., Ruskin, K. J., & *Vaughn, A. (Accepted). Factors that predict passengers willingness to fly during and after the COVID-19 pandemic. Journal of Air Transport Management

Winter, S. R., Rice, S., Spence, T., O’Toole, N. M., Tamilselvan, G., *Baugh, B. S., *Takano, U., *Gupta, M., *Valecha, D., *Milner, M. N., & Cortés, A. I. (Accepted). A quantitative investigation on criminalization of airline pilots: Consumer and pilot perspectives. Safety Science.

Rice, S., Winter, S. R., *Capps, J., *Trombley, J., *Robbins, J. *Milner, M. N., & *Lamb, T. L. (Accepted). Creation of two valid scales: Willingness to fly in an aircraft and willingness to pilot an aircraft. The International Journal of Aviation, Aeronautics, and Aerospace.

*Winter, S. R., Rice, S., *Capps, J., *Trombley, J., *Milner, M. N., *Anania, E. C., *Walters, N. W., & *Baugh, B. S. (in press). An analysis of a pilot’s adherence to their personal weather minimums. Safety Science.

*Mehta, R., Rice, S., *Winter, S.R., *Anania, E., *Baugh, B.S. & *Milner, M.S. (in press). Determining the predictors for ease of sleep while on aircraft: Regression and qualitative analyses. Journal of Air Transport Management.

*Mehta, R., Rice, S., Deaton, J., & *Winter, S.R. (in press). Creating a prediction model of passenger preference between legacy and low cost airlines. Transportation Research: Interdisciplinary Perspectives

*Winter, S.R., *Milner, M., *Anania, E., Rice, S., *Walters, N., *Garcia, D. & *Baugh, B. (2019). Examining the perception and effectiveness of a system awareness briefing during cruise flight. Collegiate Aviation Review International, 37(1), 1-18.

*Mehta, R., *Chauhan, B., *Edwards, M., Rosser, T., Dunbar, V., & Rice, S. (2019). Does a SWT reverse contagion effect exist from humans to automation. Collegiate Aviation Review International, 37(1).

*Winter, S.R., *Milner, M., Rice, S., *Bush, D., *Marte, D., *Adkins, E., *Roccasecca, A., *Tamilselvan, G., & Rosser, T. (2018). A performance comparison between electronic and paper instrument approach charts. Safety Science, 103, 280-286.

*Mehta, R. & Rice, S. (2016). System-wide trust: A possible contagion effect. Collegiate Aviation Review International, 34(1), 12-34.

Rice, S., *Winter, S. R., Deaton, J. E., & *Cremer, I. (2016). What are the predictors of system-wide trust loss in transportation automation? Journal of Aviation Technology and Engineering 6(1), 1-8.

*Winter, S. R., Rice, S., *Mehta, R., *Winter, R., *Reid, K., & *Cremer, I. (2016). Using system-wide trust theory to make predictions about trust in transportation automation. Journal of Technologies and Human Usability, 12(2), 1-11.

Bliss, J.P., Rice, S., *Hunt, G., & *Geels, K. (2014). What are close calls? A proposed taxonomy to inform risk communication research. Safety Science, 61, 21-28.

*Mehta, R., Rice, S., *Winter, S.R. (2014). Examining the relationship between familiarity and reliability of automation in the cockpit. Collegiate Aviation Review, 32(2), 1-13.

*Lee, T. & Rice, S. (2014). Educational technology and equity: Students access to and use of computers in low-socioeconomic and middle-class socioeconomic schools. International Journal of Technologies in Learning, 20(3), 43-60.

Rice, S., *Graves, W., *Stauble, M. & *Winter, S. (2014). Are people accurate at self-assessing their consistency of attitudes towards automation? International Journal of Technologies and Human Usability, 19(1), 9-16.


Aviation Sustainability


*Rice, C., *Ragbir, N. Rice, S. & *Barcia, G. (in press). Willingness to pay for sustainable aviation depends on ticket price, greenhouse gas reductions and gender. Technology in Society.  [Exhibited in Elsevier Special Research Selection]

*Milner, M., Rice, S. & *Rice, C. (in press). Support for environmentally-friendly airports influenced by political affiliation and social identity. Technology in Society

*Winter, S. R., *Thropp, J. E., & Rice, S. (in press). What factors predict a consumer’s support of environmental sustainability in aviation? A multi-model analysis. The International Journal of Sustainable Aviation.

*Milner, M. N., *Bush, D. Z., *Anania, E. C., *Ito, T., *Marte, D. A., Rice, S., & *Winter, S. R. (in press). Cultural and political attitudes towards paying to support airport sustainability projects. International Journal of Sustainable Aviation.

*Walters, N. W., Rice, S., *Winter, S. R., *Baugh, B. S., *Ragbir, N. K., *Anania, E. C., *Capps, J., *Milner, M. N. (2018). Consumer willingness to pay for new airports that use renewable resources. The International Journal of Sustainable Aviation, 4(2), 79-98.

*Rains, T., *Winter, S.R., Rice, S., *Milner, M. *Bledsaw, Z. & *Anania, E. (2017). Biofuel and commercial aviation: Will consumer pay more for it? International Journal of Sustainable Aviation, 3(3). 217-232.

*Cremer, I., Rice, S., *Michaels, A. & Oyman, K. (2016). A brief aviation sustainable practices attitude scale: Establishing validity and reliability. International Journal of Sustainable Aviation, 2(3).

*Cremer, I., Rice, S., *Michaels, S. & Oyman, K. (2015). Creating a valid and reliable perception of airport sustainability scale (PASS). International Journal of Sustainable Aviation, 1(4).

*Mehta, R., Rice, S., Carstens, D., *Cremer, I. & Oyman, K. (2015).  A brief intermodal rail network (IRN) scale: Establishing validity and reliability. Journal of Sustainable Development, 8(6), 243-253.

*Cremer, I. & Rice, S. (2015). Which emotions mediate the relationship between type of water recycling projects and likelihood of using green airports? International Journal of Sustainable Aviation, 1(4).

*Cremer, I., Rice, S. & *Winter, S. (2015). Attitudes toward sustainability between Indians and Americans on water reuse for different purposes at airports. International Journal of Sustainable Aviation, 1(3), 234-244




  • Named a 2015 Difference Maker by the Office of the Chief Operating Officer (Florida Tech)
  • Recipient of the 2012 Early Career Award given by the University Research Council for Exceptional Achievements in Creative Scholarly Activity (NMSU)
    • University-wide award given to 2-4 faculty members each year
  • Sole Recipient of the 2010 Greek Life Outstanding Professor of the Year Award (NMSU)
    • University-wide award given to 1 faculty member each year
  • Sole Recipient of the 2006 DSO Distinguished Teaching Award (University of Illinois)
    • University-wide award given to 1 faculty or graduate student (not every year)
  • Winner of the 2009 Jerome H. Ely Human Factors Article Award
    • Award given to the best article of the year in Human Factors Journal
  • 2006 University of Illinois List of Excellent Instructors
    • Recognizes the top 2-3% of instructors each year
  • Sole Recipient of the Ralph E. Flexman 2003 Master’s Thesis Award
    • Departmental award given to 1 graduate student each year
  • Sole Recipient of the 2001 Outstanding Academic Achievement and Distinguished Service Award (Rollins College)
    • College award given to 1 undergraduate student each year
  • Nominated for 2010 University Research Council Early Career Award (NMSU)
  • Nominated for the 2010 Patricia Christmore Teaching Award (NMSU)